Quelle est la forme complète de PRO ?
PRO: Public Relations Officer
A PRO means a Public Relations Officer. These people are the ones who are experts in speaking to others, who are image makers, and who are the ones who will be assigned to such people, who are called damage control experts all at once. They are the ones who will be “the messiahs of the corporation” by magically using their divine powers and showing the truth by removing the mask or using their super strength to spark a more positive response to tough situations.
What do you do if you are a PRO?
You are a company that unintentionally dyed the drinking water of a whole town to be bright pink while you were working. Who will rescue you here? Your PR expert! They will come in, smiling in such an attractive way as if they did not know they would. They will convert that pink water into a brand new wonderful potion to drink in a blink of an eye thus the reference to “accidental chemical spill” cannot catch speed. It’s crucial for a PRO to be an excellent storyteller, a firefighter, and a magician.
The PRO toolkit
- A silver tongue sharper than a samurai’s sword
- Nerves of steel that would make a tightrope walker jealous
- A phone book fatter than a sumo wrestler
- The ability to turn a mountain into a molehill (and vice versa when needed)
A day in the life of a PRO
A usual morning starts with the head spinning like a cheetah on Red Bull from reading through the news. Then comes the time for crisis management, mostly figurative ones. However, by lunchtime, three careers will probably be saved, two scandals would be averted and the brand awareness will be increased by at least 200%. Yes, it is just a common day for the charismatic and smiley PRO in your block!
Why PROs are superheroes without capes
PROs have always been the unrecognized geniuses of the business world. They are the ones who are made to look good for the mug shots while they do all the tasks back behind the camera. These would be the image of the company had there been no ships or no opinions—they would basically be cruising straight in the middle of the sea of public opinion. So when you find that one company could very easily tack away a public relationship disaster, just keep in mind that there is most likely a PRO behind, who is just working their wonders!
Other meanings of PRO
- Professional (General) – Somebody who is not only a good performer but also gets a fat paycheck
- Prosecutor (Law) – The lawyer who tries to prove you did it and lets you have your day in court
- Prostate (Medicine) – A gland located in men’s body which those poor doctors have to check;
- Provost (Education) – The head honcho in the area of academics in a university
- Programmable Read-Only (Computing) – A kind of memory like an old stubborn man—never wanting to be changed
- Progressive (Politics) – Someone who thinks a change is as good as a holiday, except if the subject is climate change
- Proactive (Business) – The activity of working before it is necessary, for example, going to buy milk before you run out of it
- Proprietary (Business) – A corporate item, though, that is pretty much their secret trading recipe for the Coca-Cola drinks.
- Proofreader (Publishing) – The grammar police who catch your typos before they go public
- Protractor (Mathematics) – That half-circle thingy you used in geometry class and never since
