Analyse de Twitter et connaissance du comportement des utilisateurs
|

(X) Twitter Analytics : 5 informations solides pour augmenter votre engagement sur Twitter

ParKit de connaissances

Twitter Analytics: A Simple Guide

Twitter is a bustling marketplace of ideas, where every tweet is a stall showcasing thoughts, products, or services. Picture yourself weaving through this market. You want to know which stalls attract more visitors, right? That’s where Twitter Analytics steps in, acting as your guide, highlighting which stalls (tweets) are the most popular.

Top Engagement Triggers on Twitter

RangEngagement TriggerTaux d'engagement moyenNotes
1Sondages9.5%Engage audiences with interactive content
2Videos under 2 minutes8.8%Short, engaging clips capture attention
3Behind-the-scenes content8.3%Adds a personal touch to your feed
4Contenu généré par les utilisateurs7.9%Builds community and trust
5Infographie7.5%Concise and informative visuals
6How-to threads7.1%Educational content that adds value
7Tweeting at peak hours6.8%Timing can significantly boost visibility
8Personal stories6.4%Relatability increases engagement
9Collaborations6.0%Cross-promotion expands your reach
10Campagnes de hashtag5.7%Participate in or start trending topics
Twitter Analytics

Key Metrics Simplified

  • Impressions: How many passersby saw your stall?
  • Fiançailles: People who stopped to interact: like, retweet, or chat.
  • Croissance du nombre de followers: Tracking if your stall is becoming more of a must-visit spot over time.
  • Top Tweets: Your most bustling stalls.

Top Engagement Types on Twitter

RangType d'engagementDescription
1AimeIndicates appreciation of content.
2RetweetsSharing content with followers.
3RepliesEngaging in conversation.
4MentionsTagging users in tweets.
5Link ClicksClicking on links in the tweet.
6Visites de profilVisiting the tweeter’s profile from the tweet.
7Hashtag ClicksExploring hashtags used in the tweet.
8Media ViewsViewing images or videos attached to the tweet.
9Media EngagementsInteracting with media (likes, retweets on images).
10SuitGaining new followers from a tweet.
Twitter Analytics

Insights Into User Behavior

Imagine you’re at a party. Impressions tell you how many glanced your way; engagements show who came for a chat. This info helps you tailor your party tricks to become the life of the party—or in Twitter terms, boost your engagement.

Best Times to Tweet for Engagement

Jour de la semaineMeilleur moment pour tweeterExpected Engagement IncreaseNotes
Lundi8 HEURES - 10 HEURES6.5%Morning tweets catch the early crowd
Mardi12 H - 13 H7.0%Lunch breaks are prime tweeting time
Mercredi5 PM – 6 PM8.0%High activity as people unwind
Jeudi13 HEURES - 15 HEURES7.5%Midday, midweek check-ins
Vendredi9 HEURES - 11 HEURES6.8%End of the week engagement spike
Samedi7 PM - 9 PM5.5%Weekend evenings show good activity
Dimanche8 HEURES - 10 HEURES5.0%Early birds engage more on Sundays
Twitter Analytics

Tips for Better Engagement

  1. Connaître son public: Like cooking for friends, knowing their tastes ensures everyone wants seconds.
  2. Tout est dans le choix du moment: Tweet when your audience is online, akin to opening your shop when the street is busiest.
  3. Le contenu est roi: Mix up your offerings. Videos, images, and polls keep things fresh.

Average Engagement Rates by Content Type

Type de contenuTaux d'engagement moyen (%)
Images5.6%
Vidéos6.8%
Text-only2.3%
Liens1.9%
Sondages4.2%
GIFs5.1%
Quizzes3.7%
Threads4.5%
Live tweets6.0%
Event tweets5.8%
Twitter Analytics

Pour commencer

  • Head to your Twitter profile, find “Analytics” and dive in.
  • The Activity Dashboard is your overview—like a dashboard in a car, showing how fast you’re going.
  • Look at individual tweets to see what sings and what sinks.

Follower Growth Trends by Industry

L'industrieAverage Monthly Follower Growth (%)
Technologie3.5%
La mode4.2%
Alimentation et boissons2.8%
Divertissement5.0%
Sports4.7%
Santé et bien-être3.1%
News & Media4.9%
Vente au détail3.3%
Travel & Hospitality4.0%
L'éducation2.5%
Twitter Analytics

Using Analytics to Connect

Think of Twitter Analytics as your social detective, piecing together the puzzle of what your audience loves. It’s not about bombarding them with tweets but crafting resonating messages. Like a chef tasting a dish before serving, use analytics to ensure your tweets hit the mark.

Publications similaires