{"id":10013,"date":"2024-04-10T03:43:54","date_gmt":"2024-04-09T22:13:54","guid":{"rendered":"https:\/\/www.knowskit.com\/?p=10013"},"modified":"2024-04-10T05:01:51","modified_gmt":"2024-04-09T23:31:51","slug":"youtube-advertising-and-marketing","status":"publish","type":"post","link":"https:\/\/knowskit.com\/fr\/youtube-advertising-and-marketing","title":{"rendered":"Publicit\u00e9 et marketing sur YouTube : Strat\u00e9gies \u00e9prouv\u00e9es en 2024."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/fr\/youtube-advertising-and-marketing\/#YouTube_Advertising_and_Marketing\" >Publicit\u00e9 et marketing sur YouTube<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/fr\/youtube-advertising-and-marketing\/#Why_YouTube\" >Why YouTube?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/fr\/youtube-advertising-and-marketing\/#Kinds_of_YouTube_Ads_Youll_Encounter\" >Kinds of YouTube Ads You&#8217;ll Encounter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/fr\/youtube-advertising-and-marketing\/#Building_a_Strategy_That_Educates\" >Building a Strategy That Educates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/fr\/youtube-advertising-and-marketing\/#Community_Your_Research_Group\" >Community: Your Research Group<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_Advertising_and_Marketing\"><\/span><strong>Publicit\u00e9 et marketing sur YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_YouTube\"><\/span><strong>Why YouTube?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hey, curious minds and future researchers! Ever wonder why YouTube seems like the town square of the digital age? It&#8217;s not just for cat videos or dance challenges. With a crowd of over 2 billion monthly users, YouTube is the go-to for anyone aiming to spread ideas, showcase research, or simply learn something new. It&#8217;s a diverse playground where every click brings new knowledge or a fresh perspective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kinds_of_YouTube_Ads_Youll_Encounter\"><\/span><strong>Kinds of YouTube Ads You&#8217;ll Encounter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Types of Ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skippable ads<\/strong>: These are the ones you wait to skip after 5 seconds. Annoying? Sometimes. Useful? If done right.<\/li>\n\n\n\n<li><strong>Non-skippable ads<\/strong>: Short and sweet, these ads get straight to the point. No skipping here.<\/li>\n\n\n\n<li><strong>Bumper ads<\/strong>: Blink, and you&#8217;ll miss them. Six seconds of pure, unadulterated message.<\/li>\n\n\n\n<li><strong>Display and overlay ads<\/strong>: These pop up around or on top of videos, perfect for a nudge rather than a push.<\/li>\n\n\n\n<li><strong>Sponsored cards<\/strong>: Little pop-ups that suggest products or ideas related to what you&#8217;re watching.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Types of YouTube Ads and Their Features<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Type d'annonce<\/th><th>Description<\/th><th>Id\u00e9al pour<\/th><\/tr><\/thead><tbody><tr><td>Skippable in-stream ads<\/td><td>Ads that viewers can skip after 5 seconds. Play before, during, or after other videos.<\/td><td>Broad campaigns aiming for reach<\/td><\/tr><tr><td>Non-skippable in-stream ads<\/td><td>Ads that viewers cannot skip, up to 15 seconds long.<\/td><td>Delivering concise, impactful messages<\/td><\/tr><tr><td>Bumper ads<\/td><td>Short, non-skippable ads up to 6 seconds that play before a viewer&#8217;s chosen video.<\/td><td>Increasing brand awareness<\/td><\/tr><tr><td>Display ads<\/td><td>Ads that appear to the right of the feature video and above the video suggestions list.<\/td><td>Driving traffic to a website<\/td><\/tr><tr><td>Overlay ads<\/td><td>Semi-transparent ads that appear on the lower 20% portion of your video.<\/td><td>Promoting products\/services related to the video content<\/td><\/tr><tr><td>Sponsored cards<\/td><td>Small, clickable thumbnails that appear within the video to promote products or services.<\/td><td>E-commerce and product showcases<\/td><\/tr><tr><td>Discovery ads<\/td><td>Ads that appear in places where viewers discover content, like on YouTube search results.<\/td><td>Engaging viewers actively searching for related content<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Publicit\u00e9 et marketing sur YouTube<\/figcaption><\/figure>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/strategies-de-creation-de-contenu-sur-youtube\/\">Strat\u00e9gies de cr\u00e9ation de contenu sur YouTube<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/youtube-video-production-techniques\/\">Techniques de production vid\u00e9o sur YouTube<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Finding Your Crowd<\/strong><\/h4>\n\n\n\n<p>YouTube is like a party where you can find your kind of people just by how you search and what you like. Target your audience with laser precision\u2014age, interests, what they binge-watch at 2 AM, or the keywords they google.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Target Audience Parameters<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Parameter<\/th><th>Options<\/th><\/tr><\/thead><tbody><tr><td>L'\u00e2ge<\/td><td>18-24, 25-34, 35-44, 45-54, 55-64, 65+<\/td><\/tr><tr><td>Genre<\/td><td>Male, Female, Other<\/td><\/tr><tr><td>Int\u00e9r\u00eats<\/td><td>Technology, Beauty, Gaming, Education, etc.<\/td><\/tr><tr><td>Localisation<\/td><td>Country, State, City<\/td><\/tr><tr><td>Viewing Habits<\/td><td>Past video views, Subscriptions<\/td><\/tr><tr><td>Type d'appareil<\/td><td>Mobile, Desktop, Tablet<\/td><\/tr><tr><td>Langue<\/td><td>English, Spanish, Mandarin, etc.<\/td><\/tr><tr><td>Time of Day<\/td><td>Morning, Afternoon, Evening, Night<\/td><\/tr><tr><td>Keywords Searched<\/td><td>Specific terms relevant to the ad<\/td><\/tr><tr><td>Video Interaction<\/td><td>Likes, Shares, Comments on similar content<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Publicit\u00e9 et marketing sur YouTube<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Crafting Ads That Stick<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grab attention fast<\/strong>: The first few seconds are golden. Make them count.<\/li>\n\n\n\n<li><strong>Weave a tale<\/strong>: Humans are wired for stories. Use that.<\/li>\n\n\n\n<li><strong>Be clear on the action<\/strong>: What should they do after watching? Subscribe? Learn more? Tell them.<\/li>\n\n\n\n<li><strong>Brand it right<\/strong>: Your logo should be there, but don&#8217;t let it crash the party.<\/li>\n\n\n\n<li><strong>Iteration is key<\/strong>: Use YouTube&#8217;s treasure trove of data to tweak and refine.<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/youtube-seo\/\">Comprendre l'algorithme et le r\u00e9f\u00e9rencement de YouTube<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/emerging-youtube-trends-and-niches\/\">Tendances et niches \u00e9mergentes sur YouTube<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_a_Strategy_That_Educates\"><\/span><strong>Building a Strategy That Educates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Content Is Your Best Friend<\/strong><\/h4>\n\n\n\n<p>Aim for content that enlightens and entertains. Know your audience inside out. Are they night owls or early birds? Do they prefer deep dives or quick overviews? Plan your content, stick to a schedule, and always be ready to join the conversation in your comments section.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SEO: Your Secret Weapon<\/strong><\/h4>\n\n\n\n<p>Yes, SEO matters here too. Keywords help your videos get discovered. But don&#8217;t just stuff them in. Make your titles intriguing, your descriptions clear, and don&#8217;t forget about custom thumbnails. They&#8217;re like the cover of a book\u2014make them irresistible.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Liste de contr\u00f4le pour le r\u00e9f\u00e9rencement sur YouTube<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Task<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td>Recherche de mots-cl\u00e9s<\/td><td>Use tools like Google Keyword Planner for video keyword ideas.<\/td><\/tr><tr><td>Optimized Video Titles<\/td><td>Include main keyword at the beginning of the title if possible.<\/td><\/tr><tr><td>Compelling Descriptions<\/td><td>Use keywords and summarize video content within the first 100 words.<\/td><\/tr><tr><td>Vignettes personnalis\u00e9es<\/td><td>Design eye-catching thumbnails to improve click-through rates.<\/td><\/tr><tr><td>Tags<\/td><td>Use relevant keywords as tags to help categorize your video.<\/td><\/tr><tr><td>Engagement<\/td><td>Encourage viewers to like, comment, and share.<\/td><\/tr><tr><td>Subtitles and Closed Captions<\/td><td>Include for accessibility and additional keyword optimization.<\/td><\/tr><tr><td>Inclusion de listes de lecture<\/td><td>Add your video to relevant playlists for increased visibility.<\/td><\/tr><tr><td>Cross-Promotion<\/td><td>Share your video on social media and your website.<\/td><\/tr><tr><td>Viewer Feedback<\/td><td>Monitor comments for insights and engagement opportunities.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Publicit\u00e9 et marketing sur YouTube<\/figcaption><\/figure>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/monetisation-sur-youtube\/\">Mon\u00e9tisation sur YouTube<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/branding-et-design-de-la-chaine-youtube\/\">Image de marque et conception de la cha\u00eene YouTube<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Power of Collaboration<\/strong><\/h4>\n\n\n\n<p>Team up. Whether it&#8217;s with fellow students, tutors, or anyone who shares your passion. It&#8217;s about mixing your audiences and learning from each other. And don&#8217;t forget to share your masterpieces on other social platforms or even your email list.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dive Into the Data<\/strong><\/h4>\n\n\n\n<p>YouTube&#8217;s analytics are like a map in a treasure hunt. They tell you where the gold is\u2014or in this case, what works and what doesn&#8217;t. Keep an eye out for patterns in what your viewers love and serve up more of that.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Analyzing YouTube Analytics &#8211; Key Metrics<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>M\u00e9trique<\/th><th>What It Measures<\/th><\/tr><\/thead><tbody><tr><td>L'heure de la montre<\/td><td>Total time viewers have spent watching your videos.<\/td><\/tr><tr><td>Voir le compte<\/td><td>Number of times your video has been watched.<\/td><\/tr><tr><td>Croissance du nombre d'abonn\u00e9s<\/td><td>Number of new subscribers gained over a specific period.<\/td><\/tr><tr><td>Average View Duration<\/td><td>Average amount of time viewers spend watching your video.<\/td><\/tr><tr><td>Taux d'engagement<\/td><td>Likes, shares, comments, and other interactions as a percentage of views.<\/td><\/tr><tr><td>Taux de clics (CTR)<\/td><td>Percentage of viewers who click on your video after seeing the thumbnail.<\/td><\/tr><tr><td>Traffic Source<\/td><td>Where viewers found your video, e.g., search results, suggestions.<\/td><\/tr><tr><td>Donn\u00e9es d\u00e9mographiques de l'audience<\/td><td>Viewer information such as age, gender, and location.<\/td><\/tr><tr><td>Type d'appareil<\/td><td>Devices used to watch your video, like mobile phones or computers.<\/td><\/tr><tr><td>Emplacements de lecture<\/td><td>Where on the web your video is being watched (e.g., YouTube, embedded in a website).<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Publicit\u00e9 et marketing sur YouTube<\/figcaption><\/figure>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/creer-une-communaute-de-youtubeurs\/\">Cr\u00e9er une communaut\u00e9 YouTube<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Community_Your_Research_Group\"><\/span><strong>Community: Your Research Group<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Engage, engage, engage. Answer comments, host live Q&amp;As, and maybe even run a contest or two. Think of it as building your very own research group or study team, where everyone is there to learn, share, and discover together.<\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/analyse-de-youtube-et-mesures-de-performance\/\">Analyse de YouTube et mesures de performance<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/collaborations-et-mise-en-reseau-sur-youtube\/\">Collaborations et mise en r\u00e9seau sur YouTube<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/limpact-de-youtube-sur-la-culture-populaire\/\">L'impact de YouTube sur la culture populaire<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/naviguer-dans-les-politiques-et-lignes-directrices-de-youtube\/\">Naviguer dans les politiques et lignes directrices de YouTube<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/youtube-for-business-and-corporate-use\/\">YouTube pour les entreprises<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/le-role-de-youtube-dans-leducation-numerique\/\">Le r\u00f4le de YouTube dans l'\u00e9ducation num\u00e9rique<\/a><\/p>\n\n\n\n<p>\u00c0 lire aussi:- <a href=\"https:\/\/knowskit.com\/fr\/utilisation-innovante-de-youtube-dans-differents-secteurs\/\">Utilisation innovante de YouTube dans diff\u00e9rents secteurs<\/a><\/p>\n\n\n\n<p>Pour plus de r\u00e9f\u00e9rences:-<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0747563216300450\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0747563216300450<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/downloads.hindawi.com\/archive\/2021\/9863155.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/downloads.hindawi.com\/archive\/2021\/9863155.pdf<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Publicit\u00e9 et marketing sur YouTube Pourquoi YouTube ? H\u00e9, esprits curieux et futurs chercheurs ! Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 pourquoi YouTube semble...<\/p>","protected":false},"author":1,"featured_media":10148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3791,3798],"tags":[3488,8065],"class_list":["post-10013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-youtube","tag-social-media","tag-youtube"],"taxonomy_info":{"category":[{"value":3791,"label":"Social Media"},{"value":3798,"label":"Youtube"}],"post_tag":[{"value":3488,"label":"Social Media"},{"value":8065,"label":"Youtube"}]},"featured_image_src_large":["https:\/\/knowskit.com\/wp-content\/uploads\/2024\/04\/YouTube-Advertising-and-Marketing-1024x576.png",1024,576,true],"author_info":{"display_name":"Knows Kit","author_link":"https:\/\/knowskit.com\/fr\/author\/knowskit"},"comment_info":0,"category_info":[{"term_id":3791,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":3791,"taxonomy":"category","description":"Latest updates, growth hacks, and strategies for effective use of social media platforms like Facebook, Instagram, and Twitter.","parent":0,"count":123,"filter":"raw","cat_ID":3791,"category_count":123,"category_description":"Latest updates, growth hacks, and strategies for effective use of social media platforms like Facebook, Instagram, and Twitter.","cat_name":"Social Media","category_nicename":"social-media","category_parent":0},{"term_id":3798,"name":"Youtube","slug":"youtube","term_group":0,"term_taxonomy_id":3798,"taxonomy":"category","description":"Create compelling YouTube content, understand algorithms, and engage effectively with a growing YouTube audience.","parent":3791,"count":15,"filter":"raw","cat_ID":3798,"category_count":15,"category_description":"Create compelling YouTube content, understand algorithms, and engage effectively with a growing YouTube audience.","cat_name":"Youtube","category_nicename":"youtube","category_parent":3791}],"tag_info":[{"term_id":3488,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":3488,"taxonomy":"post_tag","description":"Navigate the evolving landscape of social media to build meaningful connections and enhance brand value.","parent":0,"count":96,"filter":"raw"},{"term_id":8065,"name":"Youtube","slug":"youtube","term_group":0,"term_taxonomy_id":8065,"taxonomy":"post_tag","description":"","parent":0,"count":13,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/posts\/10013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/comments?post=10013"}],"version-history":[{"count":0,"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/posts\/10013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/media\/10148"}],"wp:attachment":[{"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/media?parent=10013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/categories?post=10013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knowskit.com\/fr\/wp-json\/wp\/v2\/tags?post=10013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}