{"id":10013,"date":"2024-04-10T03:43:54","date_gmt":"2024-04-09T22:13:54","guid":{"rendered":"https:\/\/www.knowskit.com\/?p=10013"},"modified":"2024-04-10T05:01:51","modified_gmt":"2024-04-09T23:31:51","slug":"youtube-advertising-and-marketing","status":"publish","type":"post","link":"https:\/\/knowskit.com\/ru\/youtube-advertising-and-marketing","title":{"rendered":"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 YouTube: \u041f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 2024 \u0433\u043e\u0434\u0443."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/ru\/youtube-advertising-and-marketing\/#YouTube_Advertising_and_Marketing\" >\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 YouTube<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/ru\/youtube-advertising-and-marketing\/#Why_YouTube\" >Why YouTube?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/ru\/youtube-advertising-and-marketing\/#Kinds_of_YouTube_Ads_Youll_Encounter\" >Kinds of YouTube Ads You&#8217;ll Encounter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/ru\/youtube-advertising-and-marketing\/#Building_a_Strategy_That_Educates\" >Building a Strategy That Educates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/ru\/youtube-advertising-and-marketing\/#Community_Your_Research_Group\" >Community: Your Research Group<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_Advertising_and_Marketing\"><\/span><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_YouTube\"><\/span><strong>Why YouTube?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hey, curious minds and future researchers! Ever wonder why YouTube seems like the town square of the digital age? It&#8217;s not just for cat videos or dance challenges. With a crowd of over 2 billion monthly users, YouTube is the go-to for anyone aiming to spread ideas, showcase research, or simply learn something new. It&#8217;s a diverse playground where every click brings new knowledge or a fresh perspective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kinds_of_YouTube_Ads_Youll_Encounter\"><\/span><strong>Kinds of YouTube Ads You&#8217;ll Encounter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Types of Ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skippable ads<\/strong>: These are the ones you wait to skip after 5 seconds. Annoying? Sometimes. Useful? If done right.<\/li>\n\n\n\n<li><strong>Non-skippable ads<\/strong>: Short and sweet, these ads get straight to the point. No skipping here.<\/li>\n\n\n\n<li><strong>Bumper ads<\/strong>: Blink, and you&#8217;ll miss them. Six seconds of pure, unadulterated message.<\/li>\n\n\n\n<li><strong>Display and overlay ads<\/strong>: These pop up around or on top of videos, perfect for a nudge rather than a push.<\/li>\n\n\n\n<li><strong>Sponsored cards<\/strong>: Little pop-ups that suggest products or ideas related to what you&#8217;re watching.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Types of YouTube Ads and Their Features<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0422\u0438\u043f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/th><th>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/th><th>\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f<\/th><\/tr><\/thead><tbody><tr><td>Skippable in-stream ads<\/td><td>Ads that viewers can skip after 5 seconds. Play before, during, or after other videos.<\/td><td>Broad campaigns aiming for reach<\/td><\/tr><tr><td>Non-skippable in-stream ads<\/td><td>Ads that viewers cannot skip, up to 15 seconds long.<\/td><td>Delivering concise, impactful messages<\/td><\/tr><tr><td>Bumper ads<\/td><td>Short, non-skippable ads up to 6 seconds that play before a viewer&#8217;s chosen video.<\/td><td>Increasing brand awareness<\/td><\/tr><tr><td>Display ads<\/td><td>Ads that appear to the right of the feature video and above the video suggestions list.<\/td><td>Driving traffic to a website<\/td><\/tr><tr><td>Overlay ads<\/td><td>Semi-transparent ads that appear on the lower 20% portion of your video.<\/td><td>Promoting products\/services related to the video content<\/td><\/tr><tr><td>Sponsored cards<\/td><td>Small, clickable thumbnails that appear within the video to promote products or services.<\/td><td>E-commerce and product showcases<\/td><\/tr><tr><td>Discovery ads<\/td><td>Ads that appear in places where viewers discover content, like on YouTube search results.<\/td><td>Engaging viewers actively searching for related content<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 YouTube<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/youtube-content-creation-strategies\/\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 YouTube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba%d0%b0-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d1%8f-%d0%b2%d0%b8%d0%b4%d0%b5%d0%be-%d0%bd%d0%b0-youtube\/\">\u0422\u0435\u0445\u043d\u0438\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0432\u0438\u0434\u0435\u043e \u043d\u0430 YouTube<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Finding Your Crowd<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube is like a party where you can find your kind of people just by how you search and what you like. Target your audience with laser precision\u2014age, interests, what they binge-watch at 2 AM, or the keywords they google.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Target Audience Parameters<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440<\/th><th>Options<\/th><\/tr><\/thead><tbody><tr><td>\u0412\u043e\u0437\u0440\u0430\u0441\u0442<\/td><td>18-24, 25-34, 35-44, 45-54, 55-64, 65+<\/td><\/tr><tr><td>\u0413\u0435\u043d\u0434\u0435\u0440<\/td><td>Male, Female, Other<\/td><\/tr><tr><td>\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u044b<\/td><td>Technology, Beauty, Gaming, Education, etc.<\/td><\/tr><tr><td>\u0420\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/td><td>Country, State, City<\/td><\/tr><tr><td>Viewing Habits<\/td><td>Past video views, Subscriptions<\/td><\/tr><tr><td>Device Type<\/td><td>Mobile, Desktop, Tablet<\/td><\/tr><tr><td>\u042f\u0437\u044b\u043a<\/td><td>English, Spanish, Mandarin, etc.<\/td><\/tr><tr><td>Time of Day<\/td><td>Morning, Afternoon, Evening, Night<\/td><\/tr><tr><td>Keywords Searched<\/td><td>Specific terms relevant to the ad<\/td><\/tr><tr><td>Video Interaction<\/td><td>Likes, Shares, Comments on similar content<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 YouTube<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Crafting Ads That Stick<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grab attention fast<\/strong>: The first few seconds are golden. Make them count.<\/li>\n\n\n\n<li><strong>Weave a tale<\/strong>: Humans are wired for stories. Use that.<\/li>\n\n\n\n<li><strong>Be clear on the action<\/strong>: What should they do after watching? Subscribe? Learn more? Tell them.<\/li>\n\n\n\n<li><strong>Brand it right<\/strong>: Your logo should be there, but don&#8217;t let it crash the party.<\/li>\n\n\n\n<li><strong>Iteration is key<\/strong>: Use YouTube&#8217;s treasure trove of data to tweak and refine.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/youtube-seo\/\">\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 SEO \u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 YouTube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%bd%d0%be%d0%b2%d1%8b%d0%b5-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d1%8b-%d0%b8-%d0%bd%d0%b8%d1%88%d0%b8-youtube\/\">\u041d\u043e\u0432\u044b\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0438 \u043d\u0438\u0448\u0438 YouTube<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_a_Strategy_That_Educates\"><\/span><strong>Building a Strategy That Educates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Content Is Your Best Friend<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aim for content that enlightens and entertains. Know your audience inside out. Are they night owls or early birds? Do they prefer deep dives or quick overviews? Plan your content, stick to a schedule, and always be ready to join the conversation in your comments section.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SEO: Your Secret Weapon<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, SEO matters here too. Keywords help your videos get discovered. But don&#8217;t just stuff them in. Make your titles intriguing, your descriptions clear, and don&#8217;t forget about custom thumbnails. They&#8217;re like the cover of a book\u2014make them irresistible.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a YouTube SEO<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0417\u0430\u0434\u0430\u043d\u0438\u0435<\/th><th>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/th><\/tr><\/thead><tbody><tr><td>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432<\/td><td>Use tools like Google Keyword Planner for video keyword ideas.<\/td><\/tr><tr><td>Optimized Video Titles<\/td><td>Include main keyword at the beginning of the title if possible.<\/td><\/tr><tr><td>Compelling Descriptions<\/td><td>Use keywords and summarize video content within the first 100 words.<\/td><\/tr><tr><td>\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043c\u0438\u043d\u0438\u0430\u0442\u044e\u0440\u044b<\/td><td>Design eye-catching thumbnails to improve click-through rates.<\/td><\/tr><tr><td>\u0422\u0435\u0433\u0438<\/td><td>Use relevant keywords as tags to help categorize your video.<\/td><\/tr><tr><td>\u041f\u043e\u043c\u043e\u043b\u0432\u043a\u0430<\/td><td>Encourage viewers to like, comment, and share.<\/td><\/tr><tr><td>Subtitles and Closed Captions<\/td><td>Include for accessibility and additional keyword optimization.<\/td><\/tr><tr><td>\u0412\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0432 \u043f\u043b\u0435\u0439\u043b\u0438\u0441\u0442<\/td><td>Add your video to relevant playlists for increased visibility.<\/td><\/tr><tr><td>\u041a\u0440\u043e\u0441\u0441-\u043f\u0440\u043e\u043c\u043e\u0443\u0448\u043d<\/td><td>Share your video on social media and your website.<\/td><\/tr><tr><td>Viewer Feedback<\/td><td>Monitor comments for insights and engagement opportunities.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 YouTube<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%bc%d0%be%d0%bd%d0%b5%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f-%d0%bd%d0%b0-youtube\/\">\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 YouTube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b8%d0%bd%d0%b3-%d0%b8-%d0%b4%d0%b8%d0%b7%d0%b0%d0%b9%d0%bd-%d0%ba%d0%b0%d0%bd%d0%b0%d0%bb%d0%b0-youtube\/\">\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0438 \u0434\u0438\u0437\u0430\u0439\u043d \u043a\u0430\u043d\u0430\u043b\u0430 YouTube<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Power of Collaboration<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Team up. Whether it&#8217;s with fellow students, tutors, or anyone who shares your passion. It&#8217;s about mixing your audiences and learning from each other. And don&#8217;t forget to share your masterpieces on other social platforms or even your email list.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dive Into the Data<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube&#8217;s analytics are like a map in a treasure hunt. They tell you where the gold is\u2014or in this case, what works and what doesn&#8217;t. Keep an eye out for patterns in what your viewers love and serve up more of that.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Analyzing YouTube Analytics &#8211; Key Metrics<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/th><th>What It Measures<\/th><\/tr><\/thead><tbody><tr><td>\u0421\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432\u0440\u0435\u043c\u044f<\/td><td>Total time viewers have spent watching your videos.<\/td><\/tr><tr><td>\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0433\u0440\u0430\u0444<\/td><td>Number of times your video has been watched.<\/td><\/tr><tr><td>\u0420\u043e\u0441\u0442 \u0447\u0438\u0441\u043b\u0430 \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043e\u0432<\/td><td>Number of new subscribers gained over a specific period.<\/td><\/tr><tr><td>Average View Duration<\/td><td>Average amount of time viewers spend watching your video.<\/td><\/tr><tr><td>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/td><td>Likes, shares, comments, and other interactions as a percentage of views.<\/td><\/tr><tr><td>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 (CTR)<\/td><td>Percentage of viewers who click on your video after seeing the thumbnail.<\/td><\/tr><tr><td>Traffic Source<\/td><td>Where viewers found your video, e.g., search results, suggestions.<\/td><\/tr><tr><td>\u0414\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/td><td>Viewer information such as age, gender, and location.<\/td><\/tr><tr><td>Device Type<\/td><td>Devices used to watch your video, like mobile phones or computers.<\/td><\/tr><tr><td>\u041c\u0435\u0441\u0442\u0430 \u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u044f<\/td><td>Where on the web your video is being watched (e.g., YouTube, embedded in a website).<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 YouTube<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d1%81%d0%be%d0%be%d0%b1%d1%89%d0%b5%d1%81%d1%82%d0%b2%d0%b0-%d0%bd%d0%b0-youtube\/\">\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u043d\u0430 YouTube<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Community_Your_Research_Group\"><\/span><strong>Community: Your Research Group<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Engage, engage, engage. Answer comments, host live Q&amp;As, and maybe even run a contest or two. Think of it as building your very own research group or study team, where everyone is there to learn, share, and discover together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b0-%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d0%b8-%d1%8d%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d1%81%d1%82\/\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 YouTube \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d1%82%d1%80%d1%83%d0%b4%d0%bd%d0%b8%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%be-%d0%b8-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d1%81%d0%b5%d1%82%d0%b5%d0%b9-%d0%bd%d0%b0-youtube\/\">\u0421\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0438 \u0441\u0435\u0442\u0435\u0432\u043e\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 YouTube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/youtube-impact-on-popular-culture\/\">\u0412\u043b\u0438\u044f\u043d\u0438\u0435 YouTube \u043d\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0443\u044e \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/navigating-youtube-policies-and-guidelines\/\">\u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u043f\u043e \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0435 \u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c YouTube<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/youtube-%d0%b4%d0%bb%d1%8f-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81%d0%b0-%d0%b8-%d0%ba%d0%be%d1%80%d0%bf%d0%be%d1%80%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d0%b3%d0%be-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c\/\">YouTube \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%80%d0%be%d0%bb%d1%8c-youtube-%d0%b2-%d1%86%d0%b8%d1%84%d1%80%d0%be%d0%b2%d0%be%d0%bc-%d0%be%d0%b1%d1%80%d0%b0%d0%b7%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b8\/\">\u0420\u043e\u043b\u044c YouTube \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0438<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%b8%d0%bd%d0%bd%d0%be%d0%b2%d0%b0%d1%86%d0%b8%d0%be%d0%bd%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-youtube-%d0%b2-%d1%80%d0%b0%d0%b7%d0%bb\/\">\u0418\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 YouTube \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u044f\u0445<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f:-<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0747563216300450\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0747563216300450<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/downloads.hindawi.com\/archive\/2021\/9863155.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/downloads.hindawi.com\/archive\/2021\/9863155.pdf<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 YouTube \u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043c\u0435\u043d\u043d\u043e YouTube? \u042d\u0439, \u043b\u044e\u0431\u043e\u043f\u044b\u0442\u043d\u044b\u0435 \u0443\u043c\u044b \u0438 \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0438! \u0412\u044b \u043a\u043e\u0433\u0434\u0430-\u043d\u0438\u0431\u0443\u0434\u044c \u0437\u0430\u0434\u0443\u043c\u044b\u0432\u0430\u043b\u0438\u0441\u044c, \u043f\u043e\u0447\u0435\u043c\u0443 YouTube \u043a\u0430\u0436\u0435\u0442\u0441\u044f...<\/p>","protected":false},"author":1,"featured_media":10148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3791,3798],"tags":[3488,8065],"class_list":["post-10013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-youtube","tag-social-media","tag-youtube"],"taxonomy_info":{"category":[{"value":3791,"label":"Social Media"},{"value":3798,"label":"Youtube"}],"post_tag":[{"value":3488,"label":"Social Media"},{"value":8065,"label":"Youtube"}]},"featured_image_src_large":["https:\/\/knowskit.com\/wp-content\/uploads\/2024\/04\/YouTube-Advertising-and-Marketing-1024x576.png",1024,576,true],"author_info":{"display_name":"Knows Kit","author_link":"https:\/\/knowskit.com\/ru\/author\/knowskit"},"comment_info":0,"category_info":[{"term_id":3791,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":3791,"taxonomy":"category","description":"Latest updates, growth hacks, and strategies for effective use of social media platforms like Facebook, Instagram, and Twitter.","parent":0,"count":123,"filter":"raw","cat_ID":3791,"category_count":123,"category_description":"Latest updates, growth hacks, and strategies for effective use of social media platforms like Facebook, Instagram, and Twitter.","cat_name":"Social Media","category_nicename":"social-media","category_parent":0},{"term_id":3798,"name":"Youtube","slug":"youtube","term_group":0,"term_taxonomy_id":3798,"taxonomy":"category","description":"Create compelling YouTube content, understand algorithms, and engage effectively with a growing YouTube audience.","parent":3791,"count":15,"filter":"raw","cat_ID":3798,"category_count":15,"category_description":"Create compelling YouTube content, understand algorithms, and engage effectively with a growing YouTube audience.","cat_name":"Youtube","category_nicename":"youtube","category_parent":3791}],"tag_info":[{"term_id":3488,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":3488,"taxonomy":"post_tag","description":"Navigate the evolving landscape of social media to build meaningful connections and enhance brand value.","parent":0,"count":96,"filter":"raw"},{"term_id":8065,"name":"Youtube","slug":"youtube","term_group":0,"term_taxonomy_id":8065,"taxonomy":"post_tag","description":"","parent":0,"count":13,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/posts\/10013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/comments?post=10013"}],"version-history":[{"count":0,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/posts\/10013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/media\/10148"}],"wp:attachment":[{"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/media?parent=10013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/categories?post=10013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/tags?post=10013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}