{"id":10251,"date":"2024-05-16T11:07:53","date_gmt":"2024-05-16T05:37:53","guid":{"rendered":"https:\/\/www.knowskit.com\/?p=10251"},"modified":"2024-05-16T12:07:23","modified_gmt":"2024-05-16T06:37:23","slug":"%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0","status":"publish","type":"post","link":"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0","title":{"rendered":"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 Twitter (X)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0\/#Brand_Building_and_Marketing_Strategies_on_Twitter\" >Brand Building and Marketing Strategies on Twitter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0\/#Get_Your_Bearings_Right\" >Get Your Bearings Right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0\/#Common_Twitter_Mistakes_and_How_to_Avoid_Them\" >Common Twitter Mistakes and How to Avoid Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0\/#Lay_Down_Your_Game_Plan\" >Lay Down Your Game Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0\/#Measure_Tweak_Repeat\" >Measure, Tweak, Repeat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0\/#Wrapping_Up\" >\u041f\u043e\u0434\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438\u0442\u043e\u0433\u043e\u0432<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Building_and_Marketing_Strategies_on_Twitter\"><\/span>Brand Building and Marketing Strategies on Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Your_Bearings_Right\"><\/span>Get Your Bearings Right<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So, you want to make your mark on Twitter? Let\u2019s cut to the chase\u2014Twitter&#8217;s a bustling playground where the quick and clever thrive. It\u2019s all about saying a lot in a little; think of it as the art of the witty one-liner.<\/p>\n\n\n\n<p><strong>Checklist for a Top-Notch Profile:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Snazzy Images:<\/strong> Make sure your profile and cover photos pop!<\/li>\n\n\n\n<li><strong>Catchy Bio:<\/strong> Keep it snappy. Who are you and what do you do? Make it stick.<\/li>\n\n\n\n<li><strong>Link Up:<\/strong> Got a website? Make sure it\u2019s just a click away.<\/li>\n\n\n\n<li><strong>Pinned Tweet:<\/strong> Spotlight on your best stuff. Make it count!<\/li>\n<\/ul>\n\n\n\n<p>Ever stumbled upon a brand\u2019s profile and thought, \u201cWow, now that\u2019s cool\u201d? That\u2019s the vibe you\u2019re going for.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/impact-of-twitter-on-mainstream-media\/\" data-type=\"link\" data-id=\"https:\/\/www.knowskit.com\/impact-of-twitter-on-mainstream-media\">\u0412\u043b\u0438\u044f\u043d\u0438\u0435 Twitter \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%8d%d0%b2%d0%be%d0%bb%d1%8e%d1%86%d0%b8%d1%8f-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d1%8c%d1%81%d0%ba%d0%be%d0%b3%d0%be-%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d1%84%d0%b5%d0%b9\/\">\u041a\u0430\u043a \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043b\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 (X) Twitter<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/twitter-and-politics\/\">(X)Twitter \u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Twitter_Mistakes_and_How_to_Avoid_Them\"><\/span>Common Twitter Mistakes and How to Avoid Them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u041e\u0448\u0438\u0431\u043a\u0430<\/th><th>Consequence<\/th><th>How to Avoid<\/th><\/tr><\/thead><tbody><tr><td>Overusing Hashtags<\/td><td>Clutters message, annoys followers<\/td><td>Use 2-3 relevant hashtags only<\/td><\/tr><tr><td>Ignoring Mentions<\/td><td>Missed engagement opportunities, poor service<\/td><td>Monitor and respond promptly<\/td><\/tr><tr><td>Tweeting Only Promotional Content<\/td><td>Followers lose interest, unfollow<\/td><td>Balance promotional and value content<\/td><\/tr><tr><td>Failing to Engage<\/td><td>Low interaction, limited reach<\/td><td>Actively participate in conversations<\/td><\/tr><tr><td>Inconsistent Posting<\/td><td>Loses audience attention<\/td><td>Schedule regular posts<\/td><\/tr><tr><td>Neglecting Twitter Analytics<\/td><td>Missed insights, suboptimal strategy<\/td><td>Regularly review performance data<\/td><\/tr><tr><td>Poor Customer Service<\/td><td>Negative brand perception, loss of customers<\/td><td>Train team, use monitoring tools<\/td><\/tr><tr><td>Not Using Visuals<\/td><td>Less engaging content<\/td><td>Include images, videos, GIFs<\/td><\/tr><tr><td>\u0420\u0430\u0441\u0441\u044b\u043b\u043a\u0430 \u0441\u043f\u0430\u043c\u0430<\/td><td>Damages brand reputation, potential account ban<\/td><td>Respect audience, provide value<\/td><\/tr><tr><td>Ignoring Twitter Updates<\/td><td>Misses leveraging new features<\/td><td>Stay updated, adapt strategies<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lay_Down_Your_Game_Plan\"><\/span>Lay Down Your Game Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Alright, strategy time! What\u2019s the endgame here? More eyes on your page, more folks chatting up your brand, or sales going through the roof? Nail down what you\u2019re after.<\/p>\n\n\n\n<p><strong>Who\u2019s Listening?<\/strong> Know your crowd. Tailor your tweets to speak their language. Think about what makes them tick\u2014what they like, share, and follow.<\/p>\n\n\n\n<p><strong>Craft Content That Sticks<\/strong> Mix it up! Images, videos, witty polls\u2014you name it. Keep folks learning and laughing, and throw in a promo now and then. But remember, nobody likes a constant sales pitch.<\/p>\n\n\n\n<p><strong>Got Engagement?<\/strong> It\u2019s like throwing a party and making sure everyone\u2019s having a good time. Respond quickly, join the buzz with hashtags, and maybe stir up a Twitter chat or two. Seen those brands that are all chatty and fun? Be that brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/twitter-algorithm-and-content-visibility\/\">5 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430 (X) Twitter, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043e\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043f\u043e\u0431\u0435\u0434\u0443 \u043d\u0430\u0434 Twitter \u0432 2024 \u0433\u043e\u0434\u0443<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b0-twitter\/\">(X) Twitter Analytics<\/a><\/li>\n<\/ul>\n\n\n\n<p>Top Hashtags for Increasing Engagement<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0425\u044d\u0448\u0442\u0435\u0433<\/th><th>\u041f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c<\/th><th>Average Tweets per Day<\/th><\/tr><\/thead><tbody><tr><td>#TechTrends<\/td><td>\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f<\/td><td>1,200<\/td><\/tr><tr><td>#StartupLife<\/td><td>\u0411\u0438\u0437\u043d\u0435\u0441<\/td><td>800<\/td><\/tr><tr><td>#HealthTips<\/td><td>\u0417\u0434\u0440\u0430\u0432\u043e\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435<\/td><td>600<\/td><\/tr><tr><td>#EduChat<\/td><td>\u041e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>500<\/td><\/tr><tr><td>#TravelGoals<\/td><td>\u041f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435<\/td><td>1,100<\/td><\/tr><tr><td>#Foodie<\/td><td>\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043f\u0438\u0442\u0430\u043d\u0438\u044f \u0438 \u043d\u0430\u043f\u0438\u0442\u043a\u0438<\/td><td>2,000<\/td><\/tr><tr><td>#Fashionista<\/td><td>\u041c\u043e\u0434\u0430<\/td><td>1,500<\/td><\/tr><tr><td>#TodayInFinance<\/td><td>\u0424\u0438\u043d\u0430\u043d\u0441\u044b<\/td><td>300<\/td><\/tr><tr><td>#EcoFriendly<\/td><td>\u041e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0430\u044f \u0441\u0440\u0435\u0434\u0430<\/td><td>400<\/td><\/tr><tr><td>#ArtLovers<\/td><td>Arts &amp; Culture<\/td><td>700<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u041f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0431\u0435\u0436\u0434\u0430\u0435\u0442<\/strong> Keep at it. Regular posts keep you in the game. Find out when your folks are around and hit \u2018em with your best tweets.<\/p>\n\n\n\n<p>Optimal Tweeting Times by Industry<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u041f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c<\/th><th>\u041b\u0443\u0447\u0448\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0442\u0432\u0438\u0442\u0442\u0435\u0440\u0430<\/th><th>Days<\/th><\/tr><\/thead><tbody><tr><td>\u0420\u043e\u0437\u043d\u0438\u0447\u043d\u0430\u044f \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044f<\/td><td>13:00 - 15:00<\/td><td>\u041f\u044f\u0442\u043d\u0438\u0446\u0430<\/td><\/tr><tr><td>\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f<\/td><td>2 PM &#8211; 3 PM<\/td><td>\u0421\u0440\u0435\u0434\u0430<\/td><\/tr><tr><td>\u041e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>4 PM &#8211; 6 PM<\/td><td>\u041f\u043e\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0438\u043a<\/td><\/tr><tr><td>\u0417\u0434\u0440\u0430\u0432\u043e\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435<\/td><td>9 AM - 11 AM<\/td><td>\u0421\u0440\u0435\u0434\u0430<\/td><\/tr><tr><td>\u0424\u0438\u043d\u0430\u043d\u0441\u044b<\/td><td>12:00 - 13:00<\/td><td>\u0412\u0442\u043e\u0440\u043d\u0438\u043a<\/td><\/tr><tr><td>\u041f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435<\/td><td>7 \u0412\u0415\u0427\u0415\u0420\u0410 - 9 \u0412\u0415\u0427\u0415\u0420\u0410<\/td><td>\u0427\u0435\u0442\u0432\u0435\u0440\u0433<\/td><\/tr><tr><td>\u041d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c<\/td><td>8 \u0423\u0422\u0420\u0410 - 10 \u0423\u0422\u0420\u0410<\/td><td>\u0421\u0443\u0431\u0431\u043e\u0442\u0430<\/td><\/tr><tr><td>\u0420\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f<\/td><td>8 PM &#8211; 9 PM<\/td><td>\u041f\u044f\u0442\u043d\u0438\u0446\u0430<\/td><\/tr><tr><td>\u041d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0430\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f<\/td><td>10 AM &#8211; 12 PM<\/td><td>\u0412\u0442\u043e\u0440\u043d\u0438\u043a<\/td><\/tr><tr><td>\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043f\u0438\u0442\u0430\u043d\u0438\u044f \u0438 \u043d\u0430\u043f\u0438\u0442\u043a\u0438<\/td><td>12:00 - 13:00<\/td><td>\u0412\u043e\u0441\u043a\u0440\u0435\u0441\u0435\u043d\u044c\u0435<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Feeling good? Ready to track how awesome you\u2019re doing and tweak things as you go?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%80%d0%be%d0%bb%d1%8c-%d1%82%d0%b2%d0%b8%d1%82%d1%82%d0%b5%d1%80%d0%b0-%d0%b2-%d0%b0%d0%bd%d1%82%d0%b8%d0%ba%d1%80%d0%b8%d0%b7%d0%b8%d1%81%d0%bd%d0%be%d0%b9-%d0%ba%d0%be%d0%bc%d0%bc%d1%83%d0%bd\/\">(X) \u0420\u043e\u043b\u044c Twitter \u0432 \u0430\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u0438\u0441\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%b2%d0%bb%d0%b8%d1%8f%d0%bd%d0%b8%d1%8f-%d0%b2-%d1%82%d0%b2%d0%b8%d1%82%d1%82%d0%b5%d1%80%d0%b5\/\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043b\u0438\u044f\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043b\u0438\u0446 \u0432 Twitter (X)<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/x-%d1%82%d0%b2%d0%b8%d1%82%d1%82%d0%b5%d1%80-%d0%b8-%d0%bf%d1%81%d0%b8%d1%85%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b5-%d0%b7%d0%b4%d0%be%d1%80%d0%be%d0%b2%d1%8c%d0%b5\/\">(X) \u0422\u0432\u0438\u0442\u0442\u0435\u0440 \u0438 \u043f\u0441\u0438\u0445\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u0435<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measure_Tweak_Repeat\"><\/span>Measure, Tweak, Repeat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>What\u2019s the Score?<\/strong> Keep tabs on likes, retweets, followers, and web traffic from Twitter. Seeing what spikes interest helps you do more of what works.<\/p>\n\n\n\n<p>Twitter Engagement Metrics to Track<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/th><th>\u0412\u0430\u0436\u043d\u043e\u0441\u0442\u044c<\/th><th>How to Measure<\/th><\/tr><\/thead><tbody><tr><td>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/td><td>Measures interaction level; higher rates indicate success<\/td><td>Likes, retweets, comments<\/td><\/tr><tr><td>\u0420\u043e\u0441\u0442 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432<\/td><td>Tracks brand awareness growth<\/td><td>Daily\/Monthly follower count<\/td><\/tr><tr><td>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/td><td>Assesses how effectively tweets drive traffic to website<\/td><td>Link clicks per tweet<\/td><\/tr><tr><td>\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/td><td>Measures effectiveness in achieving business goals<\/td><td>Actions taken per visit<\/td><\/tr><tr><td>\u0412\u0440\u0435\u043c\u044f \u043e\u0442\u043a\u043b\u0438\u043a\u0430<\/td><td>Reflects customer service efficiency<\/td><td>Time to reply to tweets<\/td><\/tr><tr><td>\u0414\u043e\u0441\u0442\u0438\u0447\u044c<\/td><td>Total number of unique views per tweet<\/td><td>Tweet impressions<\/td><\/tr><tr><td>Retention Rate<\/td><td>Tracks how well content holds audience interest<\/td><td>Follows after engagement<\/td><\/tr><tr><td>Mention Count<\/td><td>Indicates brand visibility across Twitter<\/td><td>Number of @mentions<\/td><\/tr><tr><td>\u041f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0445\u044d\u0448\u0442\u0435\u0433\u0430<\/td><td>Shows impact of hashtags used<\/td><td>Engagement per hashtag<\/td><\/tr><tr><td>Content Performance<\/td><td>Highlights which types of content work best<\/td><td>Engagement by content type<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u0411\u0443\u0434\u044c\u0442\u0435 \u043d\u0430\u0447\u0435\u043a\u0443<\/strong> Twitter changes its tricks often. Stay in the loop with the latest features and test out what gets your brand the best buzz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%bf%d0%be%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b8-twitter-%d0%b8-%d1%83%d0%bf%d1%80%d0%b0%d0%b2%d0%bb%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d1%8f\/\">(X) \u041f\u043e\u043b\u0438\u0442\u0438\u043a\u0438 Twitter \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/ai-%d0%b8-%d0%bc%d0%b0%d1%88%d0%b8%d0%bd%d0%bd%d0%be%d0%b5-%d0%be%d0%b1%d1%83%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b2-twitter\/\">\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0432 Twitter (X)<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/twitter-api-%d0%b8-%d1%81%d1%82%d0%be%d1%80%d0%be%d0%bd%d0%bd%d0%b8%d0%b5-%d0%bf%d1%80%d0%b8%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f\/\">(X) API Twitter \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u0441\u0442\u043e\u0440\u043e\u043d<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>\u041f\u043e\u0434\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438\u0442\u043e\u0433\u043e\u0432<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>That\u2019s the scoop on making Twitter work for your brand. Quick posts, real chats, and staying true to what makes you, well, you\u2014that\u2019s your ticket to winning hearts and minds on Twitter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d1%8c-twitter-%d0%b8-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d0%b8-%d0%bc%d0%be%d0%bd%d0%b5%d1%82%d0%b8%d0%b7%d0%b0%d1%86\/\">(X) \u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 Twitter<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%ba%d1%83%d0%bb%d1%8c%d1%82%d1%83%d1%80%d0%bd%d0%be%d0%b5-%d0%b2%d0%bb%d0%b8%d1%8f%d0%bd%d0%b8%d0%b5-%d0%b8-%d1%82%d0%b5%d0%bd%d0%b4%d0%b5%d0%bd%d1%86%d0%b8%d0%b8-%d0%b2-%d1%82%d0%b2%d0%b8%d1%82\/\">\u041a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 Twitter (X)<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%82%d0%b2%d0%b8%d1%82%d1%82%d0%b5%d1%80-%d0%b2-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b5%d0%bd%d0%b8%d0%b8-%d1%81-%d0%b4%d1%80%d1%83%d0%b3%d0%b8%d0%bc%d0%b8-%d1%81%d0%be%d1%86%d0%b8%d0%b0%d0%bb%d1%8c\/\">Twitter VS \u0434\u0440\u0443\u0433\u0438\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b: \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 Twitter \u0417\u0430\u0432\u0435\u0434\u0438\u0442\u0435 \u0441\u0435\u0431\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0434\u0448\u0438\u043f\u043d\u0438\u043a\u0438 \u0418\u0442\u0430\u043a, \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0437\u0430\u044f\u0432\u0438\u0442\u044c \u043e 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