{"id":9922,"date":"2024-03-24T12:01:25","date_gmt":"2024-03-24T06:31:25","guid":{"rendered":"https:\/\/www.knowskit.com\/?p=9922"},"modified":"2024-06-20T03:27:44","modified_gmt":"2024-06-19T21:57:44","slug":"linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0","status":"publish","type":"post","link":"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0","title":{"rendered":"LinkedIn \u0434\u043b\u044f B2B-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430: \u041f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u043d\u0438\u043c\u0443\u0442 \u0432\u0430\u0448 B2B-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn_for_B2B_Marketing\"><\/span>LinkedIn \u0434\u043b\u044f B2B-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/#LinkedIn_for_B2B_Marketing\" >LinkedIn \u0434\u043b\u044f B2B-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/#Why_LinkedIn_is_a_Goldmine\" >Why LinkedIn is a Goldmine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/#Getting_the_Basics_Right\" >Getting the Basics Right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/#Content_That_Captures_Minds\" >Content That Captures Minds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/#LinkedIn_Ads_Not_Your_Regular_Billboard\" >LinkedIn Ads: Not Your Regular Billboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/#The_Power_of_Personal_Touch\" >The Power of Personal Touch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/#Groups_Your_Think_Tank\" >Groups: Your Think Tank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/knowskit.com\/ru\/linkedin-%d0%b4%d0%bb%d1%8f-b2b-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0\/#Measuring_Success_Beyond_Likes\" >Measuring Success: Beyond Likes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_LinkedIn_is_a_Goldmine\"><\/span><strong>Why LinkedIn is a Goldmine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imagine a place where professionals gather, not just to chat but to forge meaningful connections. That&#8217;s LinkedIn for you. It&#8217;s not your average social network; it&#8217;s a bustling market for ideas, partnerships, and opportunities, especially for B2B marketers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn User Demographics<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0412\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430<\/th><th>\u041f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/th><th>Key Interests<\/th><\/tr><\/thead><tbody><tr><td>18-24<\/td><td>24%<\/td><td>Entry-level positions, internships<\/td><\/tr><tr><td>25-34<\/td><td>35%<\/td><td>Career growth, networking<\/td><\/tr><tr><td>35-44<\/td><td>20%<\/td><td>Industry insights, leadership roles<\/td><\/tr><tr><td>45-54<\/td><td>10%<\/td><td>B2B services, consulting<\/td><\/tr><tr><td>55-64<\/td><td>7%<\/td><td>Executive roles, B2B products<\/td><\/tr><tr><td>65+<\/td><td>4%<\/td><td>Board positions, mentoring<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%be%d1%81%d0%bd%d0%be%d0%b2%d1%8b-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d1%8b-%d0%b2-linkedin\/\">\u041e\u0441\u043d\u043e\u0432\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 LinkedIn<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%8d%d1%82%d0%b8%d0%ba%d0%b5%d1%82-%d0%b8-%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%b5-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b8-linkedin\/\">\u042d\u0442\u0438\u043a\u0435\u0442 \u0438 \u043b\u0443\u0447\u0448\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 LinkedIn<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%b8%d0%bd%d1%82%d0%b5%d0%b3%d1%80%d0%b0%d1%86%d0%b8%d1%8f-linkedin-%d1%81-%d0%b4%d1%80%d1%83%d0%b3%d0%b8%d0%bc%d0%b8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%bc\/\">\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f LinkedIn \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c\u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_the_Basics_Right\"><\/span><strong>Getting the Basics Right<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First off, ensure your LinkedIn profile and company page are not just filled out but polished till they shine. It\u2019s like dressing your best for a professional meet-up. You wouldn\u2019t wear flip-flops, would you? The same principle applies here. Make your digital presence count.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_That_Captures_Minds\"><\/span><strong>Content That Captures Minds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sharing Wisdom<\/strong><\/h4>\n\n\n\n<p>Facts, insights, stories &#8211; share these gems. But here\u2019s the kicker: don\u2019t just broadcast; engage. Ask questions, poke a bit of fun, and get the conversation rolling. It\u2019s like being the life of the party, but in a suit and with insightful charts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Targeting: The Sniper Approach<\/strong><\/h4>\n\n\n\n<p>LinkedIn\u2019s targeting tools are your best friend. Picture this: You\u2019re a sniper in the vast wilderness of the internet. Your weapon? Precision targeting. Aim for specifics\u2014job titles, industries, company sizes. That way, you\u2019re not just shooting in the dark.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Top Performing Content Types on LinkedIn<\/strong> <\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0422\u0438\u043f \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u0433\u043e<\/th><th>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/th><th>\u041b\u0443\u0447\u0448\u0438\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f<\/th><\/tr><\/thead><tbody><tr><td>Thought Leadership<\/td><td>\u0412\u044b\u0441\u043e\u043a\u0438\u0439<\/td><td>Establishing industry authority<\/td><\/tr><tr><td>\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438<\/td><td>\u0421\u0440\u0435\u0434\u043d\u0438\u0439<\/td><td>Keeping audience informed<\/td><\/tr><tr><td>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/td><td>Low-Medium<\/td><td>Building brand loyalty<\/td><\/tr><tr><td>Educational Posts<\/td><td>\u0412\u044b\u0441\u043e\u043a\u0438\u0439<\/td><td>Providing value, teaching<\/td><\/tr><tr><td>\u0422\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f<\/td><td>\u0412\u044b\u0441\u043e\u043a\u0438\u0439<\/td><td>Demonstrating success stories<\/td><\/tr><tr><td>\u0418\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430<\/td><td>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0438 \u0432\u044b\u0441\u043e\u043a\u0438\u0439<\/td><td>Visual data sharing<\/td><\/tr><tr><td>\u0412\u0438\u0434\u0435\u043e<\/td><td>\u0412\u044b\u0441\u043e\u043a\u0438\u0439<\/td><td>\u0420\u0430\u0441\u0441\u043a\u0430\u0437\u044b, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432<\/td><\/tr><tr><td>\u041e\u043f\u0440\u043e\u0441\u044b \u0438 \u0430\u043d\u043a\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/td><td>\u0421\u0440\u0435\u0434\u043d\u0438\u0439<\/td><td>Engaging and understanding your audience<\/td><\/tr><tr><td>\u0421\u0442\u0430\u0442\u044c\u0438\/\u0411\u043b\u043e\u0433\u0438<\/td><td>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0438 \u0432\u044b\u0441\u043e\u043a\u0438\u0439<\/td><td>Deep dives into topics<\/td><\/tr><tr><td>Job Announcements<\/td><td>\u041d\u0438\u0437\u043a\u0438\u0439<\/td><td>Recruitment, company growth<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b8-%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d0%b8%d0%b5-%d1%81%d1%82%d1%80%d0%b0%d0%bd%d0%b8%d1%86%d1%8b-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8\/\">\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 LinkedIn<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%bf%d0%be%d0%b8%d1%81%d0%ba-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d1%8b-%d0%b8-%d0%bf%d0%be%d0%b4%d0%b1%d0%be%d1%80-%d0%bf%d0%b5%d1%80%d1%81%d0%be%d0%bd%d0%b0%d0%bb%d0%b0-%d0%bd%d0%b0-linkedin\/\">\u041f\u043e\u0438\u0441\u043a \u0440\u0430\u0431\u043e\u0442\u044b \u0438 \u0440\u0435\u043a\u0440\u0443\u0442\u0438\u043d\u0433 \u0432 LinkedIn<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%be%d0%b1%d1%83%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b8-%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d1%81%d0%b8%d0%be%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b5-%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d1%82%d0%b8\/\">\u041e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432 LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn_Ads_Not_Your_Regular_Billboard\"><\/span><strong>LinkedIn Ads: Not Your Regular Billboard<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Think of LinkedIn Ads as those high-fliers in glossy magazines, but smarter. They know who to show themselves to. Experiment with formats. Sometimes a well-crafted message slides into DMs more smoothly than a public post.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn Ad Formats and Their Effectiveness<\/strong> <\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0424\u043e\u0440\u043c\u0430\u0442 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/th><th>Average CTR (Click-Through Rate)<\/th><th>\u041b\u0443\u0447\u0448\u0435\u0435 \u0434\u043b\u044f<\/th><\/tr><\/thead><tbody><tr><td>\u0421\u043f\u043e\u043d\u0441\u0438\u0440\u0443\u0435\u043c\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/td><td>0.44%<\/td><td>Brand awareness, Content promotion<\/td><\/tr><tr><td>\u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/td><td>0.85%<\/td><td>Direct engagement, Lead generation<\/td><\/tr><tr><td>\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/td><td>0.35%<\/td><td>Personalized ads, Job listings<\/td><\/tr><tr><td>\u0422\u0435\u043a\u0441\u0442\u043e\u0432\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/td><td>0.22%<\/td><td>Cost-effective reach, Traffic<\/td><\/tr><tr><td>\u0412\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/td><td>0.8%<\/td><td>Engagement, Storytelling<\/td><\/tr><tr><td>\u041a\u0430\u0440\u0443\u0441\u0435\u043b\u044c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/td><td>0.5%<\/td><td>Multi-faceted stories, Product showcase<\/td><\/tr><tr><td>\u0424\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u043b\u0438\u0434-\u0433\u0435\u043d\u0430<\/td><td>0.13% conversion rate<\/td><td>Lead capture, Event registrations<\/td><\/tr><tr><td>Display Ads<\/td><td>0.025%<\/td><td>High visibility, Branding<\/td><\/tr><tr><td>\u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043e \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445<\/td><td>0.73%<\/td><td>Event promotion, Registration boost<\/td><\/tr><tr><td>\u041e\u043f\u0440\u043e\u0441 \u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/td><td>0.4%<\/td><td>Audience engagement, Insights collection<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Power_of_Personal_Touch\"><\/span><strong>The Power of Personal Touch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Encourage your team to be active on LinkedIn. It\u2019s like each of them is a beacon, drawing more attention to your brand. Every like, share, and comment they make is a signal boost for your company.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b3%d1%80%d1%83%d0%bf%d0%bf-linkedin-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d1%81%d0%b8%d0%be%d0%bd\/\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0433\u0440\u0443\u043f\u043f LinkedIn \u0434\u043b\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b0-%d0%b8-%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-linkedin\/\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 LinkedIn<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%80%d0%b5%d0%ba%d0%be%d0%bc%d0%b5%d0%bd%d0%b4%d0%b0%d1%86%d0%b8%d0%b8-%d0%b8-%d0%be%d0%b4%d0%be%d0%b1%d1%80%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b2-linkedin\/\">\u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439 \u0438 \u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u0439 \u0432 LinkedIn<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Groups_Your_Think_Tank\"><\/span><strong>Groups: Your Think Tank<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Join groups. But don\u2019t just lurk; participate. Offer advice, share a laugh, and sometimes, just listen. It\u2019s like being part of a brain trust, where every contribution counts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_Success_Beyond_Likes\"><\/span><strong>Measuring Success: Beyond Likes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dive into analytics. It\u2019s not just about the number of thumbs-up. It\u2019s understanding what makes your audience tick. Adjust, refine, and sometimes, pivot. The key is to keep learning and evolving.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn Analytics Metrics<\/strong> <\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/th><th>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/th><\/tr><\/thead><tbody><tr><td>\u0412\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u044f<\/td><td>Number of times content was seen<\/td><\/tr><tr><td>\u041a\u043b\u0438\u043a\u0438<\/td><td>Number of clicks on content or ad<\/td><\/tr><tr><td>\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/td><td>Clicks + interactions + follows + shares divided by impressions<\/td><\/tr><tr><td>\u0421\u043b\u0435\u0434\u0438\u0442 \u0437\u0430<\/td><td>New followers acquired through content or ads<\/td><\/tr><tr><td>Reactions<\/td><td>Likes, love, insightful, etc., reactions on the content<\/td><\/tr><tr><td>\u041a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438<\/td><td>Number of comments on the content<\/td><\/tr><tr><td>\u0410\u043a\u0446\u0438\u0438<\/td><td>Number of times the content was shared<\/td><\/tr><tr><td>Lead Generation Forms<\/td><td>Number of leads collected through LinkedIn lead gen forms<\/td><\/tr><tr><td>\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0432\u0438\u0434\u0435\u043e<\/td><td>Number of views on video content<\/td><\/tr><tr><td>Website Visits<\/td><td>Traffic directed to website from LinkedIn<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%8d%d0%b2%d0%be%d0%bb%d1%8e%d1%86%d0%b8%d1%8f-linkedin\/\">\u042d\u0432\u043e\u043b\u044e\u0446\u0438\u044f LinkedIn<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d1%81%d0%b5%d1%82%d0%b5%d0%b9-%d0%bd%d0%b0-linkedin\/\">Networking on LinkedIn: 10 \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u043d\u0438\u043c\u0443\u0442 \u0432\u0430\u0448\u0438 \u0441\u0432\u044f\u0437\u0438 \u0432 LinkedIn<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/linkedin-in-personal-branding\/\">LinkedIn \u0432 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%bd%d1%82%d0%bd%d1%8b%d0%b5-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d0%b8-linkedin\/\">7 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c \u0432 LinkedIn<\/a><\/li>\n\n\n\n<li>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:- <a href=\"https:\/\/knowskit.com\/ru\/optimizing-linkedin-profiles-for-professional-growth\/\">\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0444\u0438\u043b\u0435\u0439 LinkedIn \u0434\u043b\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f:-<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ingentaconnect.com\/content\/westburn\/jcb\/2012\/00000011\/00000002\/art00002\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ingentaconnect.com\/content\/westburn\/jcb\/2012\/00000011\/00000002\/art00002<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296322008530\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296322008530<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-02-2020-0078\/full\/html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-02-2020-0078\/full\/html<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>LinkedIn \u0434\u043b\u044f B2B-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u041f\u043e\u0447\u0435\u043c\u0443 LinkedIn - \u044d\u0442\u043e \u0437\u043e\u043b\u043e\u0442\u0430\u044f \u0436\u0438\u043b\u0430 \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u0435\u0431\u0435 \u043c\u0435\u0441\u0442\u043e, \u0433\u0434\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044b \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b...<\/p>","protected":false},"author":1,"featured_media":9924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3791,3794],"tags":[5980,4082],"class_list":["post-9922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-linkedin","tag-b2b-marketing","tag-linkedin"],"taxonomy_info":{"category":[{"value":3791,"label":"Social Media"},{"value":3794,"label":"Linkedin"}],"post_tag":[{"value":5980,"label":"B2B Marketing"},{"value":4082,"label":"LinkedIn"}]},"featured_image_src_large":["https:\/\/knowskit.com\/wp-content\/uploads\/2024\/03\/LinkedIn-for-B2B-Marketing-1024x576.png",1024,576,true],"author_info":{"display_name":"Knows Kit","author_link":"https:\/\/knowskit.com\/ru\/author\/knowskit"},"comment_info":0,"category_info":[{"term_id":3791,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":3791,"taxonomy":"category","description":"Latest updates, growth hacks, and strategies for effective use of social media platforms like Facebook, Instagram, and Twitter.","parent":0,"count":123,"filter":"raw","cat_ID":3791,"category_count":123,"category_description":"Latest updates, growth hacks, and strategies for effective use of social media platforms like Facebook, Instagram, and Twitter.","cat_name":"Social Media","category_nicename":"social-media","category_parent":0},{"term_id":3794,"name":"Linkedin","slug":"linkedin","term_group":0,"term_taxonomy_id":3794,"taxonomy":"category","description":"Professional tips for optimizing LinkedIn profiles, networking effectively, and leveraging LinkedIn for career opportunities.","parent":3791,"count":15,"filter":"raw","cat_ID":3794,"category_count":15,"category_description":"Professional tips for optimizing LinkedIn profiles, networking effectively, and leveraging LinkedIn for career opportunities.","cat_name":"Linkedin","category_nicename":"linkedin","category_parent":3791}],"tag_info":[{"term_id":5980,"name":"B2B Marketing","slug":"b2b-marketing","term_group":0,"term_taxonomy_id":5980,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":4082,"name":"LinkedIn","slug":"linkedin","term_group":0,"term_taxonomy_id":4082,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/posts\/9922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/comments?post=9922"}],"version-history":[{"count":0,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/posts\/9922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/media\/9924"}],"wp:attachment":[{"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/media?parent=9922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/categories?post=9922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knowskit.com\/ru\/wp-json\/wp\/v2\/tags?post=9922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}