{"id":10019,"date":"2024-04-10T03:44:15","date_gmt":"2024-04-09T22:14:15","guid":{"rendered":"https:\/\/www.knowskit.com\/?p=10019"},"modified":"2024-04-10T05:03:03","modified_gmt":"2024-04-09T23:33:03","slug":"youtube-for-business-and-corporate-use","status":"publish","type":"post","link":"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use","title":{"rendered":"\u5546\u4e1a\u548c\u4f01\u4e1a\u4f7f\u7528 YouTube\uff1a2024 \u5e74\u7684\u6210\u719f\u6218\u7565\u3002"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#YouTube_for_Business_and_Corporate_Use\" >\u7528\u4e8e\u5546\u4e1a\u548c\u4f01\u4e1a\u7528\u9014\u7684 YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Setting_Up_Your_YouTube_Channel\" >\u8bbe\u7f6e\u4f60\u7684 YouTube \u9891\u9053<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#YouTube_SEO_Checklist\" >YouTube \u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6e05\u5355<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Content_is_King\" >\u5185\u5bb9\u4e3a\u738b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Popular_Types_of_Business_Videos_on_YouTube\" >Popular Types of Business Videos on YouTube<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Talking_and_Watching\" >Talking and Watching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Going_Pro\" >Going Pro<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Benefits_of_YouTube_Advertising_for_Businesses\" >Benefits of YouTube Advertising for Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Work_with_Influencers\" >Work with Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Play_with_YouTube_Ads\" >Play with YouTube Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Go_Live\" >Go Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Think_Mobile\" >Think Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Mix_It_Up\" >\u6df7\u5408\u8d77\u6765<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Engaging_Your_Tribe\" >Engaging Your Tribe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#Key_YouTube_Metrics_for_Businesses\" >Key YouTube Metrics for Businesses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/knowskit.com\/zh\/youtube-for-business-and-corporate-use\/#In_a_Nutshell_YouTube_for_Business_and_Corporate_Use\" >In a Nutshell: YouTube for Business and Corporate Use<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_for_Business_and_Corporate_Use\"><\/span>\u7528\u4e8e\u5546\u4e1a\u548c\u4f01\u4e1a\u7528\u9014\u7684 YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hey folks! So, you&#8217;re curious about using YouTube for more than just procrastination? Smart move. With a sea of viewers (we&#8217;re talking billions) and as the go-to spot for video searches, YouTube&#8217;s a goldmine for businesses aiming to catch some eyes. Videos get shared a ton, making them the MVPs of online content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_Up_Your_YouTube_Channel\"><\/span>\u8bbe\u7f6e\u4f60\u7684 YouTube \u9891\u9053<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rolling up your sleeves yet? Here&#8217;s the lowdown on starting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Get a Google Account:<\/strong> Step one, because no Google account, no YouTube channel.<\/li>\n\n\n\n<li><strong>Channel Creation:<\/strong> Pick a name that snaps, crackles, and pops. Your business name or something snazzy works.<\/li>\n\n\n\n<li><strong>Make it Snazzy:<\/strong> Throw in a cool profile pic, a banner that screams &#8220;look at me,&#8221; and a bio that tells your story.<\/li>\n\n\n\n<li><strong>Keywords are Your Besties:<\/strong> YouTube&#8217;s all about finding stuff. Use the right keywords to make sure folks find you.<\/li>\n<\/ul>\n\n\n\n<p><strong>Quick Tip:<\/strong> Keep your channel&#8217;s look consistent with your brand. It\u2019s like wearing a suit that fits just right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_SEO_Checklist\"><\/span>YouTube \u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6e05\u5355<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u4efb\u52a1<\/th><th>\u8bf4\u660e<\/th><th>\u5f71\u54cd\u7a0b\u5ea6<\/th><\/tr><\/thead><tbody><tr><td>\u5173\u952e\u8bcd\u7814\u7a76<\/td><td>Identifying popular keywords related to your content<\/td><td>\u9ad8<\/td><\/tr><tr><td>Include Keywords in Title<\/td><td>Placing main keywords in the video title<\/td><td>\u9ad8<\/td><\/tr><tr><td>Optimize Video Description<\/td><td>Using keywords and relevant links in the first 100 words<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>\u6807\u7b7e<\/td><td>Adding relevant keywords as tags for the video<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>\u81ea\u5b9a\u4e49\u7f29\u7565\u56fe<\/td><td>Creating engaging thumbnails with clear visuals<\/td><td>\u9ad8<\/td><\/tr><tr><td>\u4f7f\u7528\u5c01\u95ed\u5f0f\u5b57\u5e55<\/td><td>Adding subtitles and captions to include additional keywords<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>Engage in the First 24 Hours<\/td><td>Encouraging comments and likes within the first 24 hours of publishing<\/td><td>\u9ad8<\/td><\/tr><tr><td>Create Playlists<\/td><td>Grouping videos into playlists with keyword-rich descriptions<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>\u9891\u9053\u5173\u952e\u8bcd<\/td><td>Adding relevant keywords to your channel description<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>Promote on Social Media<\/td><td>Sharing your video across social media platforms<\/td><td>\u9ad8<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u7528\u4e8e\u5546\u4e1a\u548c\u4f01\u4e1a\u7528\u9014\u7684 YouTube<\/figcaption><\/figure>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/youtube-%e5%86%85%e5%ae%b9%e5%88%9b%e4%bd%9c%e7%ad%96%e7%95%a5\/\">YouTube \u5185\u5bb9\u521b\u4f5c\u7b56\u7565<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/youtube-%e8%a7%86%e9%a2%91%e5%88%b6%e4%bd%9c%e6%8a%80%e6%9c%af\/\">YouTube \u89c6\u9891\u5236\u4f5c\u6280\u5de7<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_is_King\"><\/span>\u5185\u5bb9\u4e3a\u738b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alright, you\u2019ve set the stage. Now, what? Content, my friends, is where the magic happens. Think:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How-tos and Tutorials:<\/strong> Be the guru they need.<\/li>\n\n\n\n<li><strong>Product Show-and-Tells:<\/strong> Let your products do the flirting.<\/li>\n\n\n\n<li><strong>Happy Customer Chats:<\/strong> Nothing beats word-of-mouth.<\/li>\n\n\n\n<li><strong>Peek Behind the Curtain:<\/strong> Everyone loves a backstage pass.<\/li>\n<\/ul>\n\n\n\n<p>The aim? Be useful, be entertaining, or be the day&#8217;s bright spot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popular_Types_of_Business_Videos_on_YouTube\"><\/span>Popular Types of Business Videos on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u7b49\u7ea7<\/th><th>\u89c6\u9891\u7c7b\u578b<\/th><th>\u8bf4\u660e<\/th><th>\u5e73\u5747\u53c2\u4e0e\u7387<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>How-to Videos<\/td><td>Tutorials and guides related to your product\/service<\/td><td>\u9ad8<\/td><\/tr><tr><td>2<\/td><td>\u4ea7\u54c1\u6f14\u793a<\/td><td>Showcasing the features and benefits of a product<\/td><td>Medium to High<\/td><\/tr><tr><td>3<\/td><td>\u5ba2\u6237\u611f\u8a00<\/td><td>Reviews and stories from satisfied customers<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>4<\/td><td>Company Culture<\/td><td>Behind-the-scenes look at the company<\/td><td>Medium to High<\/td><\/tr><tr><td>5<\/td><td>\u7f51\u7edc\u7814\u8ba8\u4f1a<\/td><td>Educational sessions on relevant topics<\/td><td>\u9ad8<\/td><\/tr><tr><td>6<\/td><td>Expert Interviews<\/td><td>Conversations with industry leaders<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>7<\/td><td>\u6d3b\u52a8\u4eae\u70b9<\/td><td>Coverage of corporate events or conferences<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>8<\/td><td>FAQ Sessions<\/td><td>Answers to common customer questions<\/td><td>Medium to High<\/td><\/tr><tr><td>9<\/td><td>News and Updates<\/td><td>Announcements about the business<\/td><td>\u4e2d\u578b<\/td><\/tr><tr><td>10<\/td><td>Animated Explainers<\/td><td>Using animations to explain concepts or products<\/td><td>\u9ad8<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u7528\u4e8e\u5546\u4e1a\u548c\u4f01\u4e1a\u7528\u9014\u7684 YouTube<\/figcaption><\/figure>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e4%bc%98%e9%85%b7%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96\/\">\u4e86\u89e3 YouTube SEO \u548c\u7b97\u6cd5<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e6%96%b0%e5%87%ba%e7%8e%b0%e7%9a%84-youtube-%e8%b6%8b%e5%8a%bf%e5%92%8c%e5%88%a9%e5%9f%ba\/\">\u65b0\u5174\u7684 YouTube \u8d8b\u52bf\u548c\u7ec6\u5206\u5e02\u573a<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Talking_and_Watching\"><\/span>Talking and Watching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uploading videos isn&#8217;t the endgame. You gotta mingle and know what\u2019s clicking. Reply to comments, make your audience feel at home, and keep an eye on those analytics like a hawk. YouTube&#8217;s not just about talking; it&#8217;s about listening and tweaking your strategy based on what you hear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Going_Pro\"><\/span>Going Pro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Feeling adventurous? Let&#8217;s notch it up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_YouTube_Advertising_for_Businesses\"><\/span>Benefits of YouTube Advertising for Businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u76ca\u5904<\/th><th>\u8bf4\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u76ee\u6807\u8986\u76d6\u8303\u56f4<\/td><td>Ads can be targeted by demographics, interests, and viewing habits<\/td><\/tr><tr><td>\u9ad8\u5ea6\u53c2\u4e0e<\/td><td>Videos have a higher engagement rate compared to other ad formats<\/td><\/tr><tr><td>Measurable Performance<\/td><td>Detailed analytics to track ad performance and ROI<\/td><\/tr><tr><td>\u63d0\u9ad8\u77e5\u540d\u5ea6<\/td><td>Ads can appear before videos, in search results, or on the YouTube homepage<\/td><\/tr><tr><td>\u6210\u672c\u6548\u76ca<\/td><td>Pay only when someone watches at least 30 seconds or interacts with your ad<\/td><\/tr><tr><td>\u54c1\u724c\u610f\u8bc6<\/td><td>Helps in building brand presence and recognition<\/td><\/tr><tr><td>\u63a8\u52a8\u7f51\u7ad9\u6d41\u91cf<\/td><td>Direct viewers to your website with clickable ads<\/td><\/tr><tr><td>\u53d7\u4f17\u6d1e\u5bdf<\/td><td>Gain insights into audience preferences and behaviors<\/td><\/tr><tr><td>Boosts Content Discovery<\/td><td>Helps new audiences discover your content<\/td><\/tr><tr><td>Supports Retargeting<\/td><td>Reach viewers based on their past interactions with your videos or channel<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u7528\u4e8e\u5546\u4e1a\u548c\u4f01\u4e1a\u7528\u9014\u7684 YouTube<\/figcaption><\/figure>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/monetization-on-youtube\/\">YouTube \u4e0a\u7684\u8d27\u5e01\u5316<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/youtube-%e9%a2%91%e9%81%93%e5%93%81%e7%89%8c%e5%92%8c%e8%ae%be%e8%ae%a1\/\">YouTube \u9891\u9053\u54c1\u724c\u4e0e\u8bbe\u8ba1<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_with_Influencers\"><\/span>Work with Influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Think of it as making new friends who can introduce you to their friends. It&#8217;s networking, but cooler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Play_with_YouTube_Ads\"><\/span>Play with YouTube Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ads are your billboards in the digital sky. Aim well, and your message will land in the right laps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Go_Live\"><\/span>Go Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nothing beats the thrill of live video. It&#8217;s raw, real, and ridiculously engaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Think_Mobile\"><\/span>Think Mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Phones are where it\u2019s at, so make sure your content looks fab on those small screens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mix_It_Up\"><\/span>\u6df7\u5408\u8d77\u6765<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Variety\u2019s the spice of life\u2014and YouTube channels. Keep it fresh, and your viewers will keep coming back for more.<\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e5%bb%ba%e7%ab%8b-youtube-%e7%a4%be%e5%8c%ba\/\">\u5efa\u7acb YouTube \u793e\u533a<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engaging_Your_Tribe\"><\/span>Engaging Your Tribe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s chat about making friends and influencing people on YouTube:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Talk Back:<\/strong> Comments are gold. Answer them, laugh with them, be there.<\/li>\n\n\n\n<li><strong>Use All the Tools:<\/strong> End screens, cards, playlists\u2014YouTube&#8217;s got tools that can help your videos stick like glue.<\/li>\n\n\n\n<li><strong>Keep an Eye on the Prize:<\/strong> Analytics aren\u2019t just numbers; they\u2019re the roadmap to what your viewers love.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_YouTube_Metrics_for_Businesses\"><\/span>Key YouTube Metrics for Businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u516c\u5236<\/th><th>\u8bf4\u660e<\/th><th>\u4e3a\u4f55\u91cd\u8981<\/th><\/tr><\/thead><tbody><tr><td>\u67e5\u770b\u6b21\u6570<\/td><td>The total number of times a video has been watched<\/td><td>Indicates overall popularity<\/td><\/tr><tr><td>\u89c2\u770b\u65f6\u95f4<\/td><td>Total amount of time viewers have spent watching a video<\/td><td>Affects video visibility in search and recommendations<\/td><\/tr><tr><td>\u53c2\u4e0e\u7387<\/td><td>Likes, comments, shares relative to view count<\/td><td>Measures viewer interaction<\/td><\/tr><tr><td>\u70b9\u51fb\u7387 (CTR)<\/td><td>Percentage of people who click on your video after seeing the thumbnail<\/td><td>Indicates effectiveness of video titles and thumbnails<\/td><\/tr><tr><td>\u7559\u4f4f\u53d7\u4f17<\/td><td>Percentage of the video watched by viewers<\/td><td>Helps understand at what point viewers drop off<\/td><\/tr><tr><td>Subscribers Gained<\/td><td>Number of subscribers added from a video<\/td><td>Indicates video&#8217;s effectiveness in building your channel<\/td><\/tr><tr><td>\u6d41\u91cf\u6765\u6e90<\/td><td>Where viewers found your video<\/td><td>Useful for tailoring promotion strategy<\/td><\/tr><tr><td>\u4eba\u53e3\u7edf\u8ba1<\/td><td>Viewer characteristics such as age, gender, and location<\/td><td>Helps tailor content to target audience<\/td><\/tr><tr><td>Devices<\/td><td>Types of devices used to watch the video<\/td><td>Ensures content is optimized for all viewing platforms<\/td><\/tr><tr><td>Peak Live Viewers<\/td><td>Highest number of concurrent viewers on a live video<\/td><td>Measures live video&#8217;s reach and engagement<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u7528\u4e8e\u5546\u4e1a\u548c\u4f01\u4e1a\u7528\u9014\u7684 YouTube<\/figcaption><\/figure>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/youtube-%e5%88%86%e6%9e%90%e5%92%8c%e6%80%a7%e8%83%bd%e6%8c%87%e6%a0%87\/\">YouTube \u5206\u6790\u548c\u6027\u80fd\u6307\u6807<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/youtube-%e5%b9%bf%e5%91%8a%e5%92%8c%e8%90%a5%e9%94%80\/\">YouTube \u5e7f\u544a\u548c\u8425\u9500<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_a_Nutshell_YouTube_for_Business_and_Corporate_Use\"><\/span>In a Nutshell: YouTube for Business and Corporate Use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jumping into YouTube for your business is like starting a band. You\u2019ve got to find your groove, engage with your fans, and keep the hits coming. Stay true, stay consistent, and use every trick in the book to make your channel the place to be.<\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/youtube-%e4%b8%8a%e7%9a%84%e5%90%88%e4%bd%9c%e4%b8%8e%e7%bd%91%e7%bb%9c\/\">YouTube \u4e0a\u7684\u5408\u4f5c\u4e0e\u8054\u7f51<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/youtube-impact-on-popular-culture\/\">YouTube \u5bf9\u5927\u4f17\u6587\u5316\u7684\u5f71\u54cd<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e6%b5%8f%e8%a7%88-youtube-%e6%94%bf%e7%ad%96%e5%92%8c%e6%8c%87%e5%8d%97\/\">\u6d4f\u89c8 YouTube \u7684\u653f\u7b56\u548c\u6307\u5357<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/youtube-%e5%9c%a8%e6%95%b0%e5%ad%97%e6%95%99%e8%82%b2%e4%b8%ad%e7%9a%84%e4%bd%9c%e7%94%a8\/\">YouTube \u5728\u6570\u5b57\u6559\u80b2\u4e2d\u7684\u4f5c\u7528<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/innovative-use-of-youtube-in-various-sectors\/\">YouTube \u5728\u5404\u884c\u5404\u4e1a\u7684\u521b\u65b0\u5e94\u7528<\/a><\/p>\n\n\n\n<p>\u66f4\u591a\u53c2\u8003\u8d44\u6599\uff1a-<\/p>\n\n\n\n<p><a href=\"https:\/\/link.springer.com\/article\/10.1057\/s41299-017-0021-8\" target=\"_blank\" rel=\"noopener\">https:\/\/link.springer.com\/article\/10.1057\/s41299-017-0021-8<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11135-013-9910-9\" target=\"_blank\" rel=\"noopener\">https:\/\/link.springer.com\/article\/10.1007\/s11135-013-9910-9<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/09638180.2022.2084759\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/09638180.2022.2084759<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5546\u4e1a\u548c\u4f01\u4e1a\u4f7f\u7528 YouTube \u563f\uff0c\u670b\u53cb\u4eec\uff01\u56e0\u6b64\uff0c\u60a8\u5bf9 YouTube \u7684\u7528\u9014\u5f88\u597d\u5947\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f...<\/p>","protected":false},"author":1,"featured_media":10162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3791,3798],"tags":[3488,8065],"class_list":["post-10019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-youtube","tag-social-media","tag-youtube"],"taxonomy_info":{"category":[{"value":3791,"label":"Social 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