{"id":10369,"date":"2024-08-12T04:03:27","date_gmt":"2024-08-11T22:33:27","guid":{"rendered":"https:\/\/www.knowskit.com\/?p=10369"},"modified":"2024-08-12T04:03:30","modified_gmt":"2024-08-11T22:33:30","slug":"pinterest-%e5%b9%bf%e5%91%8a","status":"publish","type":"post","link":"https:\/\/knowskit.com\/zh\/pinterest-%e5%b9%bf%e5%91%8a","title":{"rendered":"\u80fd\u77ac\u95f4\u63d0\u5347\u9500\u552e\u989d\u7684 Pinterest \u5e7f\u544a\u7b56\u7565\uff01"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Pinterest_Advertising_Lets_Pin_Down_the_Reasons\"><\/span>\u4e3a\u4ec0\u4e48\u8981\u5728 Pinterest \u4e0a\u505a\u5e7f\u544a\uff1f\u8ba9\u6211\u4eec\u6765\u5206\u6790\u4e00\u4e0b\u539f\u56e0\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p 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class=\"wp-block-table\"><table><thead><tr><th>\u5e7f\u544a\u7c7b\u578b<\/th><th>\u8bf4\u660e<\/th><th>\u6700\u9002\u5408<\/th><\/tr><\/thead><tbody><tr><td>\u63a8\u5e7f\u56fe\u9489<\/td><td>\u4ed8\u8d39\u7684\u6807\u51c6\u56fe\u9489\u80fd\u63a5\u89e6\u5230\u66f4\u591a\u7528\u6237\u3002<\/td><td>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u6d41\u91cf\u3002<\/td><\/tr><tr><td>\u89c6\u9891\u63d2\u9488<\/td><td>\u6709\u89c6\u9891\u7684\u56fe\u9489<\/td><td>\u901a\u8fc7\u8bb2\u6545\u4e8b\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002<\/td><\/tr><tr><td>\u65cb\u8f6c\u6728\u9a6c\u5e7f\u544a<\/td><td>\u7528\u6237\u53ef\u4ee5\u8f7b\u626b\u591a\u5f20\u56fe\u7247\u3002<\/td><td>\u5c55\u793a\u4e00\u7cfb\u5217\u4ea7\u54c1\u6216\u529f\u80fd\u3002<\/td><\/tr><tr><td>\u9009\u8d2d\u9020\u578b\u522b\u9488<\/td><td>\u7528\u6237\u53ef\u4ee5\u76f4\u63a5\u8d2d\u4e70\u4ea7\u54c1\u7684\u56fe\u9489\u3002<\/td><td>\u76f4\u63a5\u9500\u552e\uff0c\u51cf\u5c11\u8d2d\u4e70\u6b65\u9aa4\u3002<\/td><\/tr><tr><td>\u6536\u85cf\u5e7f\u544a<\/td><td>\u4e00\u7ec4\u5c55\u793a\u4ea7\u54c1\u7cfb\u5217\u7684\u56fe\u9489\u3002<\/td><td>\u901a\u8fc7\u6536\u85cf\u6fc0\u53d1\u91c7\u8d2d\u7075\u611f\u3002<\/td><\/tr><tr><td>\u6545\u4e8b\u5fbd\u7ae0<\/td><td>\u5305\u542b\u56fe\u7247\u3001\u89c6\u9891\u548c\u6587\u5b57\u7684\u591a\u9875\u56fe\u9489\u3002<\/td><td>\u6df1\u5165\u7814\u7a76\u5185\u5bb9\u6216\u6559\u7a0b\u3002<\/td><\/tr><tr><td>\u5e94\u7528\u7a0b\u5e8f\u5b89\u88c5\u56fe\u9489<\/td><td>\u4fc3\u8fdb\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u7684\u56fe\u9489\u3002<\/td><td>\u63a8\u52a8\u76f4\u63a5\u4ece 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class=\"ez-toc-section\" id=\"Setting_Up_Your_Ad_Campaign_%E2%80%93_Lets_Roll\"><\/span>\u8bbe\u7f6e\u5e7f\u544a\u6d3b\u52a8 - \u5f00\u59cb\u5427\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u51c6\u5907\u597d\u4e86\u5417\uff1f\u4ee5\u4e0b\u662f Pinterest \u5e7f\u544a\u7684\u5165\u95e8\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4e3a\u4e1a\u52a1\u505a\u597d\u51c6\u5907\uff1a<\/strong> \u9996\u5148\u5efa\u7acb\u4e00\u4e2a Pinterest \u4f01\u4e1a\u8d26\u6237\uff0c\u4ee5\u83b7\u5f97\u6240\u6709\u5408\u9002\u7684\u5de5\u5177\u3002<\/li>\n\n\n\n<li><strong>\u6807\u7b7e\uff0c\u5c31\u662f\u4f60<\/strong> \u5728\u7f51\u7ad9\u4e0a\u6dfb\u52a0 Pinterest \u6807\u7b7e\uff0c\u8ddf\u8e2a\u5e7f\u544a\u6548\u679c\u3002<\/li>\n\n\n\n<li><strong>\u9009\u62e9\u4f60\u7684\u6218\u6597<\/strong> 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\u575a\u6301 2:3 \u7684\u6bd4\u4f8b\uff0c\u6548\u679c\u6700\u4f73\u3002<\/li>\n\n\n\n<li><strong>\u5173\u952e\u8bcd\u667a\u80fd\uff1a<\/strong> \u4f7f\u7528\u611f\u89c9\u81ea\u7136\u7684\u5173\u952e\u8bcd\uff0c\u63d0\u9ad8\u522b\u9488\u7684\u53ef\u67e5\u627e\u6027\u3002<\/li>\n\n\n\n<li><strong>\u884c\u52a8\u547c\u5401\uff1a<\/strong> \u660e\u786e\u4f60\u5e0c\u671b\u89c2\u4f17\u4e0b\u4e00\u6b65\u505a\u4ec0\u4e48\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Crafting_Pins\"><\/span>\u5236\u4f5c\u56fe\u9489\u7684\u6700\u4f73\u5b9e\u8df5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u6700\u4f73\u5b9e\u8df5<\/th><th>\u5c0f\u8d34\u58eb<\/th><\/tr><\/thead><tbody><tr><td>\u56fe\u50cf\u8d28\u91cf<\/td><td>\u4f7f\u7528\u9ad8\u5206\u8fa8\u7387\u548c\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u7684\u56fe\u7247\u3002<\/td><\/tr><tr><td>\u5bbd\u9ad8\u6bd4<\/td><td>\u4fdd\u6301 2:3 \u7684\u5bbd\u9ad8\u6bd4\uff0c\u4ee5\u83b7\u5f97\u6700\u4f73\u663e\u793a\u6548\u679c\u3002<\/td><\/tr><tr><td>\u8bf4\u660e\u6027\u6587\u5b57<\/td><td>\u4f7f\u7528\u7b80\u6d01\u660e\u4e86\u3001\u5173\u952e\u8bcd\u4e30\u5bcc\u7684\u63cf\u8ff0\u3002<\/td><\/tr><tr><td>\u5f3a\u70c8\u7684\u884c\u52a8\u53f7\u53ec<\/td><td>\u52a0\u5165\u5f15\u4eba\u6ce8\u76ee\u7684\u53f7\u53ec\u884c\u52a8\uff0c\u5982 \"\u7acb\u5373\u8d2d\u7269 \"\u6216 \"\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\"\u3002<\/td><\/tr><tr><td>\u54c1\u724c\u4e00\u81f4\u6027<\/td><td>\u786e\u4fdd\u4f60\u7684\u56fe\u9489\u4e0e\u4f60\u7684\u54c1\u724c\u98ce\u683c\u548c\u989c\u8272\u4e00\u81f4\u3002<\/td><\/tr><tr><td>\u6d4b\u8bd5\u53d8\u5316<\/td><td>\u5c1d\u8bd5\u4f7f\u7528\u4e0d\u540c\u7684\u56fe\u7247\u548c\u6587\u5b57\uff0c\u770b\u770b\u54ea\u79cd\u6548\u679c\u6700\u597d\u3002<\/td><\/tr><tr><td>\u56fe\u9489\u7c7b\u522b<\/td><td>\u5bf9\u60a8\u7684\u56fe\u9489\u8fdb\u884c\u9002\u5f53\u5206\u7c7b\uff0c\u4ee5\u63d0\u9ad8\u53ef\u53d1\u73b0\u6027\u3002<\/td><\/tr><tr><td>\u6807\u7b7e\u7684\u4f7f\u7528<\/td><td>\u4f7f\u7528\u76f8\u5173\u6807\u7b7e\uff0c\u63d0\u9ad8\u53ef\u641c\u7d22\u6027\u3002<\/td><\/tr><tr><td>\u53d1\u5e03\u65f6\u95f4<\/td><td>\u5728\u7528\u6237\u9ad8\u5cf0\u671f\u63d2\u9488\uff0c\u4ee5\u83b7\u5f97\u6700\u5927\u53ef\u89c1\u5ea6\u3002<\/td><\/tr><tr><td>\u76d1\u6d4b\u6210\u529f<\/td><td>\u5b9a\u671f\u68c0\u67e5\u9488\u811a\u6027\u80fd\uff0c\u5e76\u76f8\u5e94\u8c03\u6574\u7b56\u7565\u3002<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u5236\u4f5c\u56fe\u9489\u7684\u6700\u4f73\u5b9e\u8df5<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Strategy\"><\/span>\u5fae\u8c03\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u8d77\u6b65\uff0c\u5c31\u5e94\u8be5\u6839\u636e\u6570\u636e\u8c03\u6574\u65b9\u6cd5\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d4b\u8bd5\u4e0e\u5b66\u4e60<\/strong> \u5c1d\u8bd5\u4e0d\u540c\u7684\u5fbd\u7ae0\uff0c\u770b\u770b\u54ea\u4e9b\u5fbd\u7ae0\u4f1a\u95ea\u95ea\u53d1\u5149\u3002<\/li>\n\n\n\n<li><strong>\u628a\u63e1\u65f6\u673a<\/strong> \u9489\u7c89\u4eec\u5f88\u65e9\u5c31\u5f00\u59cb\u8ba1\u5212\uff0c\u56e0\u6b64\u8981\u5728\u4ed6\u4eec\u5f00\u59cb\u5bfb\u627e\u60a8\u63d0\u4f9b\u7684\u4ea7\u54c1\u65f6\u6295\u653e\u5e7f\u544a\u3002<\/li>\n\n\n\n<li><strong>\u638c\u63e1\u8d8b\u52bf\uff1a<\/strong> \u7d27\u8ddf Pinterest \u4e0a\u7684\u70ed\u95e8\u8bdd\u9898\uff0c\u4fdd\u6301\u5e7f\u544a\u7684\u65b0\u9c9c\u5ea6\u548c\u76f8\u5173\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Targeting_Options_for_Pinterest_Ads\"><\/span>Pinterest \u5e7f\u544a\u7684\u5b9a\u5411\u9009\u9879<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u76ee\u6807\u7c7b\u578b<\/th><th>\u8bf4\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u4eba\u53e3\u7edf\u8ba1<\/td><td>\u6839\u636e\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u70b9\u548c\u8bed\u8a00\u9501\u5b9a\u76ee\u6807\u7528\u6237\u3002<\/td><\/tr><tr><td>\u5174\u8da3\u7231\u597d<\/td><td>\u6839\u636e\u7528\u6237\u7684\u5174\u8da3\u548c\u884c\u4e3a\u9501\u5b9a\u76ee\u6807\u7528\u6237\u3002<\/td><\/tr><tr><td>\u5173\u952e\u8bcd<\/td><td>\u9488\u5bf9\u641c\u7d22\u7279\u5b9a\u672f\u8bed\u7684\u7528\u6237\u3002<\/td><\/tr><tr><td>\u76f8\u4f3c\u53d7\u4f17<\/td><td>\u9488\u5bf9\u4e0e\u73b0\u6709\u53d7\u4f17\u76f8\u4f3c\u7684\u65b0\u7528\u6237\u3002<\/td><\/tr><tr><td>\u91cd\u65b0\u5b9a\u4f4d<\/td><td>\u9488\u5bf9\u66fe\u7ecf\u4e0e\u60a8\u7684\u5185\u5bb9\u6709\u8fc7\u4e92\u52a8\u7684\u7528\u6237\u3002<\/td><\/tr><tr><td>\u8bbe\u5907<\/td><td>\u6839\u636e Pinterest \u4f7f\u7528\u7684\u8bbe\u5907\u9501\u5b9a\u76ee\u6807\u7528\u6237\u3002<\/td><\/tr><tr><td>\u5730\u70b9<\/td><td>\u6839\u636e\u7279\u5b9a\u5730\u7406\u533a\u57df\u9501\u5b9a\u76ee\u6807\u7528\u6237\u3002<\/td><\/tr><tr><td>\u8bed\u8a00<\/td><td>\u6839\u636e\u7528\u6237\u7684\u8bed\u8a00\u8bbe\u7f6e\u9501\u5b9a\u76ee\u6807\u7528\u6237\u3002<\/td><\/tr><tr><td>\u8ba2\u5a5a<\/td><td>\u6839\u636e\u7528\u6237\u5bf9\u56fe\u9489\u7684\u53c2\u4e0e\u7a0b\u5ea6\u9501\u5b9a\u76ee\u6807\u7528\u6237\u3002<\/td><\/tr><tr><td>\u8d2d\u7269\u884c\u4e3a<\/td><td>\u6839\u636e\u7528\u6237\u8fc7\u53bb\u5728 Pinterest \u4e0a\u7684\u8d2d\u7269\u884c\u4e3a\u9501\u5b9a\u76ee\u6807\u7528\u6237\u3002<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Pinterest \u5e7f\u544a\u7684\u5b9a\u5411\u9009\u9879<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Extra_Mile_SEO_and_Rich_Pins\"><\/span>\u989d\u5916\u7684\u4e00\u82f1\u91cc\uff1a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u4e30\u5bcc\u7684\u56fe\u9489<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5229\u7528\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u5de7\u548c\u4e30\u5bcc\u7684\u56fe\u9489\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325 Pinterest \u7684\u6f5c\u529b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8d62\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/strong> \u660e\u667a\u5730\u4f7f\u7528\u5173\u952e\u8bcd\u5e76\u7d27\u8ddf\u8d8b\u52bf\uff0c\u4ee5\u63d0\u9ad8\u60a8\u7684\u56fe\u9489\u7684\u53ef\u89c1\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u4e30\u5bcc\u7684\u56fe\u9489\uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<\/strong> \u8fd9\u4e9b\u56fe\u9489\u901a\u8fc7\u663e\u793a\u4ef7\u683c\u548c\u914d\u6599\u7b49\u989d\u5916\u7ec6\u8282\u6765\u589e\u5f3a\u6548\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metrics_to_Monitor_for_Campaign_Optimization\"><\/span>\u76d1\u6d4b\u6d3b\u52a8\u4f18\u5316\u7684\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u516c\u5236<\/th><th>\u8bf4\u660e<\/th><th>\u4e3a\u4f55\u91cd\u8981<\/th><\/tr><\/thead><tbody><tr><td>\u5370\u8c61<\/td><td>\u60a8\u7684\u56fe\u9489\u88ab\u770b\u5230\u7684\u6b21\u6570\u3002<\/td><td>\u8868\u793a\u8986\u76d6\u8303\u56f4\u548c\u53ef\u89c1\u5ea6\u3002<\/td><\/tr><tr><td>\u8ba2\u5a5a<\/td><td>\u4e0e\u60a8\u7684\u56fe\u9489\u7684\u603b\u4e92\u52a8\u6b21\u6570\uff0c\u5305\u62ec\u70b9\u51fb\u3001\u8f6c\u53d1\u3001\u70b9\u8d5e\u548c\u8bc4\u8bba\u3002<\/td><td>\u663e\u793a\u7528\u6237\u7684\u5174\u8da3\u548c\u4e92\u52a8\u7a0b\u5ea6\u3002<\/td><\/tr><tr><td>\u70b9\u51fb\u7387 (CTR)<\/td><td>\u5bfc\u81f4\u70b9\u51fb\u7684\u5370\u8c61\u767e\u5206\u6bd4\u3002<\/td><td>\u8861\u91cf\u5e7f\u544a\u5728\u63a8\u52a8\u6d41\u91cf\u65b9\u9762\u7684\u6548\u679c\u3002<\/td><\/tr><tr><td>\u8f6c\u6362\u7387<\/td><td>\u5bfc\u81f4\u9500\u552e\u6216\u6ce8\u518c\u7b49\u9884\u671f\u884c\u52a8\u7684\u70b9\u51fb\u767e\u5206\u6bd4\u3002<\/td><td>\u8861\u91cf\u60a8\u7684\u56fe\u9489\u5bf9\u884c\u52a8\u7684\u63a8\u52a8\u4f5c\u7528\u3002<\/td><\/tr><tr><td>\u6bcf\u6b21\u70b9\u51fb\u6210\u672c (CPC)<\/td><td>\u6bcf\u6b21\u70b9\u51fb\u60a8\u7684\u56fe\u9489\u6240\u652f\u4ed8\u7684\u5e73\u5747\u8d39\u7528\u3002<\/td><td>\u5e2e\u52a9\u7ba1\u7406\u9884\u7b97\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002<\/td><\/tr><tr><td>\u6bcf\u6b21\u5370\u8c61\u6210\u672c (CPM)<\/td><td>\u6bcf 1000 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Pinterest \u5e26\u6765\u7684\u6d41\u91cf\u8d28\u91cf\u3002<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u76d1\u6d4b\u6d3b\u52a8\u4f18\u5316\u7684\u6307\u6807<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_It_Up_Your_Pinterest_Strategy\"><\/span>\u603b\u7ed3\uff1a\u4f60\u7684 Pinterest \u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u51c6\u5907\u597d\u5f00\u59cb\u4f60\u7684 Pinterest \u4e4b\u65c5\u4e86\u5417\uff1f\u8bb0\u4f4f\uff0c\u8fd9\u4e0d\u662f\u77ed\u8dd1\uff0c\u66f4\u50cf\u662f\u9a6c\u62c9\u677e\u3002\u628a\u63e1\u597d\u8282\u594f\uff0c\u968f\u65f6\u5173\u6ce8\u81ea\u5df1\u7684\u8fdb\u5c55\uff0c\u4e0d\u8981\u5bb3\u6015\u6539\u53d8\u3002\u638c\u63e1\u4e86\u8fd9\u4e9b\u6280\u5de7\uff0c\u4f60\u5c31\u80fd\u5728 Pinterest \u4e0a\u53d6\u5f97\u6210\u529f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow 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