{"id":14727,"date":"2024-10-14T05:26:07","date_gmt":"2024-10-13T23:56:07","guid":{"rendered":"https:\/\/knowskit.com\/?p=14727"},"modified":"2024-10-14T05:26:10","modified_gmt":"2024-10-13T23:56:10","slug":"hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","title":{"rendered":"HVC \u7684\u5168\u79f0\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HVC_High-Value_Customer\"><\/span>HVC\uff1a \u9ad8\u4ef7\u503c\u5ba2\u6237<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#HVC_High-Value_Customer\" >HVC\uff1a \u9ad8\u4ef7\u503c\u5ba2\u6237<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#What_Makes_a_Customer_%E2%80%9CHigh-Value%E2%80%9D\" >\u662f\u4ec0\u4e48\u8ba9\u5ba2\u6237\u5177\u6709 \u201c\u9ad8\u4ef7\u503c\u201d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#The_HVC_Checklist\" >HVC \u6838\u5bf9\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#Why_HVCs_Matter_The_Numbers_Game\" >HVC \u4e3a\u4f55\u91cd\u8981\uff1f\u6570\u5b57\u6e38\u620f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#The_HVC_Treatment_Rolling_Out_the_Red_Carpet\" >HVC \u5f85\u9047\uff1a\u94fa\u5f00\u7ea2\u5730\u6bef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#The_Dark_Side_of_HVC\" >HVC \u7684\u9634\u6697\u9762<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#HVC_in_Action_A_Real-World_Example\" >HVC \u5728\u884c\u52a8\uff1a\u771f\u5b9e\u6848\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#Becoming_an_HVC_The_Ultimate_Cheat_Sheet\" >\u6210\u4e3a HVC\uff1a\u7ec8\u6781\u5c0f\u518c\u5b50<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/knowskit.com\/zh\/hvc-%e7%9a%84%e5%85%a8%e7%a7%b0%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\/#Other_Full_Forms_of_HVC\" >HVC \u7684\u5176\u4ed6\u5b8c\u6574\u5f62\u5f0f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u4f60\u6709\u6ca1\u6709\u53d1\u73b0\u81ea\u5df1\u5904\u4e8e\u8fd9\u6837\u4e00\u79cd\u5883\u51b5\uff1a\u6709\u4e9b\u4eba\u5f97\u5230\u4e86\u6700\u5927\u7684\u5c0a\u91cd\uff0c\u800c\u53e6\u4e00\u4e9b\u4eba\u5374\u53ea\u662f\u968f\u6ce2\u9010\u6d41\uff1f\u8bf7\u5141\u8bb8\u6211\u5411\u60a8\u4ecb\u7ecd\u9ad8\u4ef7\u503c\u5ba2\u6237\uff08HVCs\uff09\u3002\u8fd9\u662f\u4e00\u4e2a\u79d8\u5bc6\u7ec4\u7ec7\uff0c\u5176\u4e3b\u8981\u6807\u51c6\u4e0d\u662f\u79d8\u5bc6\u63e1\u624b\uff0c\u800c\u662f\u539a\u539a\u7684\u94b1\u5305\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Customer_%E2%80%9CHigh-Value%E2%80%9D\"><\/span>\u662f\u4ec0\u4e48\u8ba9\u5ba2\u6237\u5177\u6709 \u201c\u9ad8\u4ef7\u503c\u201d\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9ad8\u4ef7\u503c\u5ba2\u6237\uff08HVC\uff09\u662f\u5ba2\u6237\u4e16\u754c\u4e2d\u7684\u7cbe\u82f1\u3002\u4ed6\u4eec\u5e76\u4e0d\u662f\u7535\u5f71\u4e2d\u7684\u9157\u9152\u8005\u3002\u4ed6\u4eec\u662f\u6d88\u8d39\u5927\u6237\uff0c\u662f\u5fe0\u5b9e\u987e\u5ba2\uff0c\u662f\u90a3\u4e9b\u8ba9\u4f01\u4e1a\u7ecf\u5e38 \u201c\u5693\u5693\uff01\u201d\u4f5c\u54cd\u7684\u4eba\u3002\u5c06\u4ed6\u4eec\u89c6\u4e3a\u6d88\u8d39\u8005\u4e16\u754c\u4e2d\u7684\u7687\u5ba4\u6210\u5458--\u4ed6\u4eec\u62e5\u6709\u6700\u597d\u7684\u5ea7\u4f4d\uff0c\u751a\u81f3\u62e5\u6709\u81ea\u5df1\u7684\u7535\u8bdd\u53f7\u7801\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_HVC_Checklist\"><\/span>HVC \u6838\u5bf9\u8868<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ed6\u4eec\u6bd4\u666e\u901a\u987e\u5ba2\u82b1\u66f4\u591a\u7684\u94b1<\/li>\n\n\n\n<li>\u4ed6\u4eec\u4f1a\u7ee7\u7eed\u56de\u6765\u627e\u6211\uff08\u5c31\u50cf\u56de\u65cb\u9556\uff0c\u4e0d\u8fc7\u662f\u5e26\u7740\u94b1\u6765\u7684\uff09\u3002<\/li>\n\n\n\n<li>\u4ed6\u4eec\u4e0d\u6015\u5c1d\u8bd5\u65b0\u4ea7\u54c1\u6216\u65b0\u670d\u52a1<\/li>\n\n\n\n<li>\u4ed6\u4eec\u662f\u6700\u6709\u53ef\u80fd\u4f20\u64ad\u4f01\u4e1a\u597d\u8bdd\u7684\u4eba<\/li>\n\n\n\n<li>\u4ed6\u4eec\u5bf9\u4ef7\u683c\u53d8\u5316\u7684\u53cd\u5e94\u901a\u5e38\u8f83\u5c0f\uff08\u66f4\u91cd\u8981\u7684\u662f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6709\u94b1\uff0c\u6240\u4ee5\u4e70\u5f97\u8d77\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_HVCs_Matter_The_Numbers_Game\"><\/span>HVC \u4e3a\u4f55\u91cd\u8981\uff1f\u6570\u5b57\u6e38\u620f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8ba9\u6211\u4eec\u76f4\u5954\u4e3b\u9898\u3002\u8d1d\u6069\u516c\u53f8\uff08Bain &amp; Company\uff09\u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u4ec5 20% \u7684\u5ba2\u6237\u5c31\u53ef\u80fd\u662f\u4e3a\u516c\u53f8\u5e26\u6765 80% \u5229\u6da6\u7684\u91d1\u9e45\u3002\u6ca1\u9519\uff0c\u4e00\u5c0f\u90e8\u5206 HVC \u5e26\u6765\u7684\u6536\u76ca\u53ef\u80fd\u6bd4\u4e00\u8f66\u666e\u901a\u4e54\u65af\u5e26\u6765\u7684\u6536\u76ca\u8fd8\u8981\u591a\u3002\u8fd9\u5c31\u597d\u6bd4\u4e00\u4ef6\u8d35\u91cd\u7684\u5546\u54c1\uff0c\u4f60\u5fc5\u987b\u8ba9\u5b83\u6ee1\u610f\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_HVC_Treatment_Rolling_Out_the_Red_Carpet\"><\/span>HVC \u5f85\u9047\uff1a\u94fa\u5f00\u7ea2\u5730\u6bef<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u90a3\u4e48\uff0c\u516c\u53f8\u5982\u4f55\u5904\u7406\u9ad8\u4ef7\u503c\u5ba2\u6237\u5462\uff1f\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u5ba3\u5e03 \u201c\u6211\u4eec\u53ef\u4ee5\u4e3a\u60a8\u505a\u6f02\u4eae\u7684\u4e8b\u60c5\u201d\uff0c\u518d\u52a0\u4e0a\u51fa\u552e\u6a31\u6843\u3002\u516c\u53f8\u4f1a\u52a8\u7528\u4e00\u5207\u53ef\u80fd\u7684\u8d44\u6e90\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u5236\u670d\u52a1\uff08\u4ed6\u4eec\u80fd\u50cf\u901a\u7075\u5e08\u4e00\u6837\u8bfb\u61c2\u4f60\u7684\u5fc3\u601d\uff09<\/li>\n\n\n\n<li>\u8ba2\u9605\uff08\u5176\u4ed6\u5ba2\u6237\u7fa1\u6155\u7684\u4ea7\u54c1\uff09<\/li>\n\n\n\n<li>\u4f18\u5148\u6743\uff08\u8fd9\u4e9b\u4eba\u4e0d\u5fc5\u6392\u961f\u7b49\u5019\uff09<\/li>\n\n\n\n<li>\u4e13\u5c5e\u6d3e\u5bf9\uff08\u4e0a\u6d41\u793e\u4f1a\u7684\u6b63\u5f0f\u6d3b\u52a8\uff0c\u4e0d\u9080\u8bf7\u5176\u4ed6\u4eba\u53c2\u52a0\u7684\u6d3e\u5bf9\uff09<\/li>\n\n\n\n<li>\u4e13\u804c\u5ba2\u6237\u7ecf\u7406\uff08\u4ed6\u4eec\u51e0\u4e4e\u5c31\u662f\u5ba2\u6237\u7684\u79c1\u4eba\u7ba1\u5bb6--\u8d1f\u8d23\u8d2d\u7269\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dark_Side_of_HVC\"><\/span>HVC \u7684\u9634\u6697\u9762<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7a0d\u5b89\u52ff\u8e81\uff01\u5728 HVC \u56fd\u5bb6\uff0c\u5e76\u975e\u4e00\u5207\u90fd\u662f\u5b8c\u7f8e\u548c\u5149\u660e\u7684\u3002\u6709\u65f6\uff0c\u8fc7\u5ea6\u5173\u6ce8\u8fd9\u4e9b\u5927\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u5bfc\u81f4 HVC \u7406\u5ff5\u4e8b\u4e0e\u613f\u8fdd\u3002\u5c31\u50cf\u7bee\u5b50\u91cc\u7684\u9e21\u86cb\u4e00\u6837--\u7bee\u5b50\u53ef\u80fd\u4f1a\u7ffb\u5012\uff0c\u9020\u6210\u975e\u5e38\u6df7\u4e71\u7684\u714e\u86cb\u5377\u3002\u6b64\u5916\uff0c\u5176\u4ed6\u4e00\u4e9b\u5ba2\u6237\u53ef\u80fd\u4f1a\u611f\u5230\u88ab\u5265\u593a\u548c\u5b64\u7acb\uff0c\u8fd9\u5bf9\u4efb\u4f55\u4f01\u4e1a\u6765\u8bf4\u90fd\u7edd\u5bf9\u4e0d\u662f\u4e00\u4e2a\u597d\u5f62\u8c61\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HVC_in_Action_A_Real-World_Example\"><\/span>HVC \u5728\u884c\u52a8\uff1a\u771f\u5b9e\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e9a\u9a6c\u900aPrime\u5f88\u50cf\u8fd9\u4e2a\u7cbe\u82f1\u4ff1\u4e50\u90e8\uff0cHVC\u4eec\u6709\u81ea\u5df1\u7684\u5c0f\u4e50\u8da3\u3002\u636e\u8bf4\uff0c\u8be5\u8054\u76df\u6210\u5458\u6bcf\u5e74\u5e73\u5747\u6d88\u8d39 $1,400 \u7f8e\u5143\uff0c\u800c\u975e Prime \u4f1a\u5458\u5219\u4e3a $600\u3002\u8fd9\u610f\u5473\u7740 Prime \u4f1a\u5458\u7684\u6d88\u8d39\u989d\u662f\u666e\u901a\u4f1a\u5458\u7684\u4e24\u500d\u591a\uff01\u4e9a\u9a6c\u900a\u4ee5\u66f4\u5feb\u7684\u9001\u8d27\u901f\u5ea6\u3001\u7279\u522b\u4f18\u60e0\u751a\u81f3\u4e00\u5929\u7684\u8d2d\u7269\u5047\u671f\uff08Prime Day\uff09\u6765\u8fce\u5408 HVC \u4eec\u7684\u9700\u6c42\u3002\u8fd9\u5c31\u50cf\u5723\u8bde\u8282\u63d0\u524d\u5230\u6765\uff0c\u4f46\u53ea\u9488\u5bf9\u9177\u5c0f\u5b69\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Becoming_an_HVC_The_Ultimate_Cheat_Sheet\"><\/span>\u6210\u4e3a HVC\uff1a\u7ec8\u6781\u5c0f\u518c\u5b50<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u60a8\u60f3\u6210\u4e3a HVC \u4ff1\u4e50\u90e8\u7684\u4e00\u5458\u5417\uff1f\u8fd9\u662f\u60a8\u7684 VIP \u5165\u573a\u4ee3\u7801\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5fe0\u4e8e\u4e00\u4e2a\u54c1\u724c\uff08\u5c31\u50cf\u72d7\u5fe0\u4e8e\u5b83\u6700\u559c\u6b22\u7684\u5480\u56bc\u73a9\u5177\u4e00\u6837\uff09<\/li>\n\n\n\n<li>\u6bd4\u666e\u901a\u4eba\u82b1\u5f97\u66f4\u591a\uff08\u8ddf\u4f60\u7684\u50a8\u84c4\u7f50\u8bf4\u518d\u89c1\u5427\uff09<\/li>\n\n\n\n<li>\u4ee5\u591a\u79cd\u65b9\u5f0f\u4e0e\u54c1\u724c\u4e92\u52a8\uff08\u6210\u4e3a\u7f51\u7edc\u8ddf\u8e2a\u8005\uff0c\u5584\u610f\u7684\u90a3\u79cd\uff09<\/li>\n\n\n\n<li>\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u53cd\u9988\u610f\u89c1\uff08\u60a8\u7684\u610f\u89c1\u5f88\u91cd\u8981\uff0c\u8bf7\u91c7\u7eb3\uff01\uff09\u3002<\/li>\n\n\n\n<li>\u63a8\u8350\u4ed6\u4eba\u4f7f\u7528\u8be5\u54c1\u724c\uff08\u4e0e\u670b\u53cb\u5206\u4eab\u8be5\u54c1\u724c\u7684\u4f18\u70b9\uff0c\u5e2e\u52a9\u4f01\u4e1a\u53d1\u5c55\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Full_Forms_of_HVC\"><\/span>HVC 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