{"id":1839,"date":"2023-12-18T03:16:35","date_gmt":"2023-12-17T21:46:35","guid":{"rendered":"https:\/\/extradeal.in\/?p=1839"},"modified":"2024-04-12T03:01:26","modified_gmt":"2024-04-11T21:31:26","slug":"%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98","status":"publish","type":"post","link":"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98","title":{"rendered":"\u638c\u63e1 Facebook \u7684\u7ec8\u6781\u7b97\u6cd5\uff1a\u9a7e\u9a6d 2024 \u5e74\u7b97\u6cd5\u6f14\u8fdb\uff0c\u5b9e\u73b0\u4e30\u76db\u4e92\u52a8"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evolution_of_the_Facebook_Algorithm\"><\/span>Facebook \u7b97\u6cd5\u7684\u6f14\u53d8<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#Evolution_of_the_Facebook_Algorithm\" >Facebook \u7b97\u6cd5\u7684\u6f14\u53d8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#How_Facebook_Algorithm_Changes_Affect_Posts_Visibility\" >Facebook \u7b97\u6cd5\u53d8\u5316\u5982\u4f55\u5f71\u54cd\u5e16\u5b50\u53ef\u89c1\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#Understanding_Facebook_Algorithm_Updates_for_Marketers\" >\u8425\u9500\u4eba\u5458\u4e86\u89e3 Facebook \u7b97\u6cd5\u66f4\u65b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#Latest_Facebook_Algorithm_Changes_and_User_Engagement\" >Facebook \u7b97\u6cd5\u7684\u6700\u65b0\u53d8\u5316\u4e0e\u7528\u6237\u53c2\u4e0e\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#Adapting_Content_Strategy_to_Facebook_Evolving_Algorithm\" >\u6839\u636e Facebook \u4e0d\u65ad\u6f14\u53d8\u7684\u7b97\u6cd5\u8c03\u6574\u5185\u5bb9\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#Impact_of_Facebook_Algorithm_on_Organic_Reach_2024\" >2024 \u5e74 Facebook \u7b97\u6cd5\u5bf9\u6709\u673a\u8986\u76d6\u7387\u7684\u5f71\u54cd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#FAQ_%E2%80%93_Facebook_Algorithm\" >\u5e38\u89c1\u95ee\u9898 - Facebook \u7b97\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#How_often_does_Facebook_update_its_algorithm\" >Facebook \u591a\u4e45\u66f4\u65b0\u4e00\u6b21\u7b97\u6cd5\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#What_type_of_content_does_Facebooks_algorithm_favor\" >Facebook \u7684\u7b97\u6cd5\u504f\u7231\u54ea\u7c7b\u5185\u5bb9\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e7%ae%97%e6%b3%95%e7%9a%84%e6%bc%94%e5%8f%98\/#How_can_small_businesses_overcome_the_challenges_of_reduced_organic_reach\" >\u5c0f\u578b\u4f01\u4e1a\u5982\u4f55\u514b\u670d\u6709\u673a\u4ea7\u54c1\u8986\u76d6\u7387\u4e0b\u964d\u7684\u6311\u6218\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u6570\u5b57\u73af\u5883\u4e00\u76f4\u5728\u4e0d\u65ad\u53d8\u5316\uff0c\u800c\u5904\u4e8e\u8fd9\u79cd\u53d8\u5316\u6700\u524d\u6cbf\u7684\u5c31\u662f\u793e\u4ea4\u5a92\u4f53\u5de8\u5934 Facebook\u3002\u4e86\u89e3 Facebook \u7b97\u6cd5\u7684\u7ec6\u5fae\u5dee\u522b\u5bf9\u8425\u9500\u4eba\u5458\u3001\u5185\u5bb9\u521b\u4f5c\u8005\u548c\u4f01\u4e1a\u90fd\u81f3\u5173\u91cd\u8981\u3002\u5728\u672c\u7efc\u5408\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8 Facebook \u7b97\u6cd5\u7684\u6f14\u53d8\uff0c\u7814\u7a76\u5b83\u5982\u4f55\u5f71\u54cd\u5185\u5bb9\u53ef\u89c1\u6027\u3001\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u8425\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Facebook_Algorithm_Changes_Affect_Posts_Visibility\"><\/span>Facebook \u7b97\u6cd5\u53d8\u5316\u5982\u4f55\u5f71\u54cd\u5e16\u5b50\u53ef\u89c1\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook \u7684\u7b97\u6cd5\u662f\u4e00\u4e2a\u590d\u6742\u591a\u53d8\u7684\u602a\u517d\u3002\u6700\u521d\uff0c\u5b83\u53ea\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u5de5\u5177\uff0c\u4f46\u7ecf\u8fc7\u591a\u5e74\u7684\u53d1\u5c55\uff0c\u5b83\u5df2\u7ecf\u53d8\u6210\u4e86\u4e00\u4e2a\u590d\u6742\u7684\u7cfb\u7edf\uff0c\u51b3\u5b9a\u7740\u54ea\u4e9b\u5185\u5bb9\u4f1a\u51fa\u73b0\u5728\u6bcf\u4e2a\u7528\u6237\u7684 \"\u65b0\u95fb\u63d0\u8981 \"\u4e2d\u3002<\/p>\n\n\n\n<p><strong>\u591a\u5e74\u6765\u7684\u4e3b\u8981\u53d8\u5316\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2010 \u5e74\u4e4b\u524d\uff1a<\/strong> Facebook \u7684\u7b97\u6cd5\u662f\u76f4\u63a5\u6309\u65f6\u95f4\u987a\u5e8f\u63d0\u4f9b\u4fe1\u606f\u3002<\/li>\n\n\n\n<li><strong>2010 - EdgeRank \u65f6\u4ee3\uff1a<\/strong> \u5f15\u5165 EdgeRank\uff0c\u8003\u8651\u4eb2\u548c\u529b\u3001\u6743\u91cd\u548c\u65f6\u95f4\u8870\u51cf\u3002<\/li>\n\n\n\n<li><strong>2015 - \u7f8e\u597d\u65f6\u5149\uff1a<\/strong> \u91cd\u70b9\u8f6c\u5411\u7528\u6237\u5728\u5185\u5bb9\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u8d28\u91cf\u3002<\/li>\n\n\n\n<li><strong>2018 - \u6709\u610f\u4e49\u7684\u4e92\u52a8\uff1a<\/strong> \u5f3a\u8c03\u80fd\u5f15\u53d1\u6709\u610f\u4e49\u7684\u4e92\u52a8\u548c\u5bf9\u8bdd\u7684\u5185\u5bb9\u3002<\/li>\n\n\n\n<li><strong>2021 - \u4eba\u5de5\u667a\u80fd\u96c6\u6210\uff1a<\/strong> \u5148\u8fdb\u7684\u673a\u5668\u5b66\u4e60\u529f\u80fd\u53ef\u6839\u636e\u7528\u6237\u7684\u4e2a\u4eba\u559c\u597d\u5b9a\u5236\u65b0\u95fb\u6e90\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u53d8\u5316\u6807\u5fd7\u7740\u7b97\u6cd5\u5df2\u4ece\u7eaf\u7cb9\u57fa\u4e8e\u53c2\u4e0e\u5ea6\u7684\u7b97\u6cd5\u8f6c\u53d8\u4e3a\u91cd\u89c6\u6709\u610f\u4e49\u7684\u5185\u5bb9\u548c\u7528\u6237\u4f53\u9a8c\u7684\u7b97\u6cd5\u3002\u5230 2024 \u5e74\uff0c\u8be5\u7b97\u6cd5\u5c06\u8fdb\u4e00\u6b65\u53d1\u5c55\uff0c\u4f18\u5148\u8003\u8651\u7528\u6237\u798f\u7949\u548c\u771f\u5b9e\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong>\u5bf9\u53ef\u89c1\u5ea6\u7684\u5f71\u54cd\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7f51\u9875\u548c\u8425\u9500\u4eba\u5458\u9700\u8981\u5236\u4f5c\u80fd\u5f15\u8d77\u5171\u9e23\u5e76\u80fd\u771f\u5b9e\u5438\u5f15\u53d7\u4f17\u7684\u5185\u5bb9\u3002<\/li>\n\n\n\n<li>\u70b9\u51fb\u8bf1\u9975\u3001\u53c2\u4e0e\u8bf1\u9975\u548c\u8bef\u5bfc\u6027\u6807\u9898\u90fd\u4f1a\u53d7\u5230\u60e9\u7f5a\u3002<\/li>\n\n\n\n<li>\u4fc3\u8fdb\u771f\u6b63\u4e92\u52a8\u7684\u5185\u5bb9\u80fd\u83b7\u5f97\u66f4\u9ad8\u7684\u53ef\u89c1\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-advertising-strategies-guide\/\" rel=\"noreferrer noopener\">Facebook \u5e7f\u544a\u7b56\u7565<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Facebook_Algorithm_Updates_for_Marketers\"><\/span>\u8425\u9500\u4eba\u5458\u4e86\u89e3 Facebook \u7b97\u6cd5\u66f4\u65b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.knowskit.com\/wp-content\/uploads\/2023\/11\/evolution-of-facebook-algorithm-1024x585.png\" alt=\"Facebook \u7684\u7b97\u6cd5 :\u4e13\u4e1a\u4fe1\u606f\u56fe\u8868\uff0c\u8be6\u7ec6\u4ecb\u7ecd Facebook 2024 \u5e74\u7b97\u6cd5\u5bf9\u8425\u9500\u548c\u7528\u6237\u53c2\u4e0e\u7684\u5f71\u54cd\u3002\u91cd\u70b9\u5305\u62ec\u6709\u673a\u8986\u76d6\u7387\u4e0b\u964d\u7684\u56fe\u8868\u3001\u8c03\u6574\u5185\u5bb9\u7684\u7b56\u7565\u4ee5\u53ca\u8425\u9500\u4eba\u5458\u5728\u7535\u8111\u548c\u79fb\u52a8\u8bbe\u5907\u4e0a\u5206\u6790\u793e\u4ea4\u5a92\u4f53\u6570\u636e\u7684\u56fe\u7247\uff0c\u53cd\u6620\u4e86\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7684\u52a8\u6001\u4e16\u754c\u3002\" class=\"wp-image-1841\" style=\"width:742px;height:auto\" title=\"\" srcset=\"https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/evolution-of-facebook-algorithm-1024x585.png 1024w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/evolution-of-facebook-algorithm-300x171.png 300w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/evolution-of-facebook-algorithm-150x86.png 150w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/evolution-of-facebook-algorithm-768x439.png 768w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/evolution-of-facebook-algorithm-1536x878.png 1536w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/evolution-of-facebook-algorithm-18x10.png 18w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/evolution-of-facebook-algorithm.png 1792w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u9a7e\u9a6d Facebook \u8ff7\u5bab\uff1a2024 \u5e74\u8425\u9500\u4eba\u5458\u638c\u63e1\u7b97\u6cd5\u53d8\u5316\u548c\u7528\u6237\u53c2\u4e0e\u6307\u5357\u300b\uff08Navigating the Facebook Maze: The 2024 Marketer's Guide to Mastering Algorithm Changes and User Engagement\uff09\u3002<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u53ca\u65f6\u4e86\u89e3 Facebook \u7684\u7b97\u6cd5\u66f4\u65b0\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u7b97\u6cd5\u7684\u6f14\u53d8\u4e0d\u65ad\u6539\u53d8\u7740\u8425\u9500\u4eba\u5458\u5236\u5b9a Facebook \u8425\u9500\u7b56\u7565\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p><strong>\u6700\u65b0\u66f4\u65b0\u548c\u6218\u7565\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u89c6\u9891\u5185\u5bb9\uff1a<\/strong> Facebook \u73b0\u5728\u66f4\u9752\u7750\u89c6\u9891\u5185\u5bb9\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u80fd\u957f\u65f6\u95f4\u5438\u5f15\u7528\u6237\u7684\u5185\u5bb9\u3002<\/li>\n\n\n\n<li><strong>\u7528\u6237\u53cd\u9988\uff1a<\/strong> \u83b7\u5f97\u7528\u6237\u79ef\u6781\u53cd\u9988\u7684\u5e16\u5b50\u4f1a\u88ab\u4f18\u5148\u8003\u8651\u3002<\/li>\n\n\n\n<li><strong>\u771f\u5b9e\u6027\uff1a<\/strong> \u771f\u5b9e\u3001\u539f\u521b\u7684\u5185\u5bb9\u662f\u5173\u952e\u3002\u590d\u5236\u6216\u975e\u539f\u521b\u7684\u5185\u5bb9\u4f18\u5148\u7ea7\u8f83\u4f4e\u3002<\/li>\n\n\n\n<li><strong>\u7528\u6237\u63a7\u5236\u8fdb\u6599\uff1a<\/strong> \u7528\u6237\u5bf9\u81ea\u5df1\u7684\u4fe1\u606f\u6e90\u6709\u4e86\u66f4\u591a\u7684\u63a7\u5236\u6743\uff0c\u8fd9\u610f\u5473\u7740\u8425\u9500\u4eba\u5458\u5fc5\u987b\u5173\u6ce8\u53d7\u4f17\u7684\u559c\u597d\u548c\u884c\u4e3a\u3002<\/li>\n<\/ol>\n\n\n\n<p><strong>\u8425\u9500\u4eba\u5458\u7684\u5b9e\u7528\u6280\u5de7\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7f16\u5199\u5438\u5f15\u4eba\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\uff0c\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u3002<\/li>\n\n\n\n<li>\u6709\u6548\u5229\u7528\u89c6\u9891\u5185\u5bb9\u3002<\/li>\n\n\n\n<li>\u901a\u8fc7\u6295\u7968\u3001\u63d0\u95ee\u548c\u5bf9\u8bdd\u9f13\u52b1\u7528\u6237\u4e92\u52a8\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-%e7%be%a4%e7%bb%84%e4%b8%8e%e9%a1%b5%e9%9d%a2%e6%8c%87%e5%8d%97\/\" rel=\"noreferrer noopener\">Facebook \u7fa4\u7ec4\u4e0e\u9875\u9762<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/impact-of-facebook-on-consumer-behavior\/\" rel=\"noreferrer noopener\">Facebook \u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Latest_Facebook_Algorithm_Changes_and_User_Engagement\"><\/span>Facebook \u7b97\u6cd5\u7684\u6700\u65b0\u53d8\u5316\u4e0e\u7528\u6237\u53c2\u4e0e\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2024 \u5e74\uff0cFacebook \u63a8\u51fa\u4e86\u51e0\u9879\u5173\u952e\u66f4\u65b0\uff0c\u8fdb\u4e00\u6b65\u5b8c\u5584\u4e86\u5185\u5bb9\u4e0e\u7528\u6237\u53c2\u4e0e\u7684\u4e92\u52a8\u65b9\u5f0f\u3002\u8fd9\u4e9b\u66f4\u65b0\u5bf9\u7528\u6237\u53d1\u73b0\u5185\u5bb9\u548c\u4e0e\u5185\u5bb9\u4e92\u52a8\u7684\u65b9\u5f0f\u4ea7\u751f\u4e86\u6df1\u8fdc\u5f71\u54cd\u3002<\/p>\n\n\n\n<p><strong>2024 \u5e74\u7684\u4e3b\u8981\u66f4\u65b0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f3a\u4e2a\u6027\u5316\uff1a<\/strong> \u5229\u7528\u4eba\u5de5\u667a\u80fd\uff0cFacebook \u73b0\u5728\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u4e2a\u4eba\u884c\u4e3a\u548c\u504f\u597d\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u3002<\/li>\n\n\n\n<li><strong>\u8d28\u91cf\u91cd\u4e8e\u6570\u91cf<\/strong> \u8f6c\u5411\u5956\u52b1\u80fd\u5438\u5f15\u7528\u6237\u66f4\u957f\u65f6\u95f4\u6ce8\u610f\u529b\u7684\u4f18\u8d28\u5185\u5bb9\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e92\u52a8\u6b21\u6570\u3002<\/li>\n\n\n\n<li><strong>\u5173\u6ce8\u5c0f\u7ec4\u548c\u793e\u533a\uff1a<\/strong> \u66f4\u52a0\u91cd\u89c6\u5c0f\u7ec4\u548c\u793e\u533a\u4e92\u52a8\uff0c\u5c06\u8fd9\u4e9b\u6765\u6e90\u7684\u5185\u5bb9\u63a8\u5230 \"\u65b0\u95fb\u63d0\u8981 \"\u7684\u66f4\u9ad8\u4f4d\u7f6e\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u7b56\u7565\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e13\u6ce8\u4e8e\u521b\u5efa\u4e0e\u76ee\u6807\u53d7\u4f17\u9ad8\u5ea6\u76f8\u5173\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u3002<\/li>\n\n\n\n<li>\u53c2\u4e0e\u5e76\u6295\u8d44\u4e8e\u4e0e\u4f60\u7684\u5229\u57fa\u76f8\u5173\u7684 Facebook \u793e\u533a\u548c\u7fa4\u7ec4\u3002<\/li>\n\n\n\n<li>\u76d1\u63a7\u7528\u6237\u53cd\u9988\uff0c\u5e76\u76f8\u5e94\u8c03\u6574\u5185\u5bb9\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-%e5%9c%a8%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e4%b8%ad%e7%9a%84%e4%bd%9c%e7%94%a8%e6%8c%87%e5%8d%97\/\" rel=\"noreferrer noopener\">Facebook \u5728\u6570\u5b57\u8425\u9500\u4e2d\u7684\u4f5c\u7528<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-%e4%b8%8a%e7%9a%84%e9%9a%90%e7%a7%81%e5%92%8c%e5%ae%89%e5%85%a8%e6%8f%90%e7%a4%ba\/\" rel=\"noreferrer noopener\">Facebook \u4e0a\u7684\u9690\u79c1\u4e0e\u5b89\u5168<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adapting_Content_Strategy_to_Facebook_Evolving_Algorithm\"><\/span>\u6839\u636e Facebook \u4e0d\u65ad\u6f14\u53d8\u7684\u7b97\u6cd5\u8c03\u6574\u5185\u5bb9\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.knowskit.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-21-21.31.05-An-engaging-digital-collage-representing-the-evolution-of-Facebooks-algorithm.-The-image-should-feature-a-timeline-with-various-key-milestones-such--1024x585.png\" alt=\"\u4fe1\u606f\u56fe\u8868\u65f6\u95f4\u8f74\u663e\u793a\u4e86 Facebook \u7b97\u6cd5\u7684\u6f14\u53d8\u8fc7\u7a0b\uff0c\u5176\u4e2d\u5305\u62ec EdgeRank \u7684\u5f15\u5165\u3001\u5411\u9ad8\u8d28\u91cf\u5185\u5bb9\u7684\u8f6c\u53d8\u3001\u5bf9\u6709\u610f\u4e49\u4e92\u52a8\u7684\u5173\u6ce8\u4ee5\u53ca 2024 \u5e74\u7684\u4eba\u5de5\u667a\u80fd\u6574\u5408\u7b49\u91cc\u7a0b\u7891\u4e8b\u4ef6\u3002\u5305\u62ec\u5728\u5404\u79cd\u8bbe\u5907\u4e0a\u4f7f\u7528 Facebook \u7684\u4e0d\u540c\u7528\u6237\uff0c\u8c61\u5f81\u7740\u8be5\u5e73\u53f0\u7684\u5168\u7403\u5f71\u54cd\u529b\u548c\u5305\u5bb9\u6027\u3002\" class=\"wp-image-1842\" style=\"width:725px;height:auto\" title=\"\" srcset=\"https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-21-21.31.05-An-engaging-digital-collage-representing-the-evolution-of-Facebooks-algorithm.-The-image-should-feature-a-timeline-with-various-key-milestones-such--1024x585.png 1024w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-21-21.31.05-An-engaging-digital-collage-representing-the-evolution-of-Facebooks-algorithm.-The-image-should-feature-a-timeline-with-various-key-milestones-such--300x171.png 300w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-21-21.31.05-An-engaging-digital-collage-representing-the-evolution-of-Facebooks-algorithm.-The-image-should-feature-a-timeline-with-various-key-milestones-such--150x86.png 150w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-21-21.31.05-An-engaging-digital-collage-representing-the-evolution-of-Facebooks-algorithm.-The-image-should-feature-a-timeline-with-various-key-milestones-such--768x439.png 768w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-21-21.31.05-An-engaging-digital-collage-representing-the-evolution-of-Facebooks-algorithm.-The-image-should-feature-a-timeline-with-various-key-milestones-such--1536x878.png 1536w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-21-21.31.05-An-engaging-digital-collage-representing-the-evolution-of-Facebooks-algorithm.-The-image-should-feature-a-timeline-with-various-key-milestones-such--18x10.png 18w, https:\/\/knowskit.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-21-21.31.05-An-engaging-digital-collage-representing-the-evolution-of-Facebooks-algorithm.-The-image-should-feature-a-timeline-with-various-key-milestones-such-.png 1792w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u4ece\u8fb9\u7f18\u6392\u540d\u5230\u4eba\u5de5\u667a\u80fd\uff1a\u8ffd\u6eaf Facebook \u7b97\u6cd5\u7684\u9769\u547d\u5386\u7a0b--\u5341\u5e74\u53d8\u9769\u3002<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u8981\u60f3\u5728 Facebook \u4e0a\u4fdd\u6301\u76f8\u5173\u6027\uff0c\u6839\u636e\u7b97\u6cd5\u7684\u6f14\u53d8\u8c03\u6574\u5185\u5bb9\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>\u9002\u5e94\u6218\u7565\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5f3a\u8c03\u8bb2\u6545\u4e8b\uff1a<\/strong> \u5206\u4eab\u80fd\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u7684\u6545\u4e8b\uff0c\u5efa\u7acb\u8054\u7cfb\u3002<\/li>\n\n\n\n<li><strong>\u53c2\u4e0e\u8d8b\u52bf\uff1a<\/strong> \u968f\u65f6\u4e86\u89e3\u6d41\u884c\u8bdd\u9898\uff0c\u5e76\u5c06\u5176\u878d\u5165\u5230\u4f60\u7684\u5185\u5bb9\u4e2d\u3002<\/li>\n\n\n\n<li><strong>\u4e92\u52a8\u5143\u7d20\uff1a<\/strong> \u5229\u7528\u6295\u7968\u3001\u5b9e\u65f6\u89c6\u9891\u548c\u95ee\u7b54\u73af\u8282\u7b49\u529f\u80fd\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u8bb0\u4f4f\uff0c\u5173\u952e\u662f\u8981\u521b\u5efa\u80fd\u4e3a\u53d7\u4f17\u5728 Facebook \u4e0a\u7684\u4f53\u9a8c\u589e\u52a0\u4ef7\u503c\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-%e7%9b%b4%e6%92%ad%e6%8a%80%e5%b7%a7-%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5\/\" rel=\"noreferrer noopener\">Facebook Live\uff1a\u6280\u5de7\u548c\u6700\u4f73\u5b9e\u8df5<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-and-e-commerce-integration\/\" rel=\"noreferrer noopener\">Facebook \u4e0e\u7535\u5b50\u5546\u52a1\u6574\u5408<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impact_of_Facebook_Algorithm_on_Organic_Reach_2024\"><\/span>2024 \u5e74 Facebook \u7b97\u6cd5\u5bf9\u6709\u673a\u8986\u76d6\u7387\u7684\u5f71\u54cd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2024 \u5e74 Facebook \u7b97\u6cd5\u7684\u66f4\u65b0\u5bf9\u6709\u673a\u4f20\u64ad\u4ea7\u751f\u4e86\u91cd\u5927\u5f71\u54cd\u3002<\/p>\n\n\n\n<p><strong>\u4e3b\u8981\u5f71\u54cd\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u964d\u4f4e\u4f01\u4e1a\u9875\u9762\u7684\u53ef\u89c1\u5ea6\uff1a<\/strong> \u73b0\u5728\uff0c\u9875\u9762\u7684\u80fd\u89c1\u5ea6\u964d\u4f4e\uff0c\u5982\u679c\u4e0d\u8fdb\u884c\u4ed8\u8d39\u63a8\u5e7f\uff0c\u5c31\u5f88\u96be\u63a5\u89e6\u5230\u53d7\u4f17\u3002<\/li>\n\n\n\n<li><strong>\u7528\u6237\u4e92\u52a8\u65e5\u76ca\u91cd\u8981\uff1a<\/strong> \u80fd\u5f15\u8d77\u7528\u6237\u4e92\u52a8\uff08\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\uff09\u7684\u5e16\u5b50\u6709\u673a\u8986\u76d6\u7387\u66f4\u9ad8\u3002<\/li>\n\n\n\n<li><strong>\u5185\u5bb9\u8d28\u91cf\uff1a<\/strong> \u9ad8\u8d28\u91cf\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u66f4\u6709\u53ef\u80fd\u88ab\u66f4\u591a\u4eba\u770b\u5230\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9a7e\u9a6d \"\u6709\u673a\u8986\u76d6 \"\u6311\u6218\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e30\u5bcc\u5185\u5bb9\u7c7b\u578b\uff0c\u770b\u770b\u4ec0\u4e48\u6700\u80fd\u5f15\u8d77\u53d7\u4f17\u7684\u5171\u9e23\u3002<\/li>\n\n\n\n<li>\u901a\u8fc7\u5f15\u4eba\u5165\u80dc\u7684\u5bf9\u8bdd\u5185\u5bb9\u9f13\u52b1\u4e92\u52a8\u3002<\/li>\n\n\n\n<li>\u8003\u8651\u91c7\u7528\u4ed8\u8d39\u4fc3\u9500\u7684\u5e73\u8861\u65b9\u5f0f\u6765\u63d0\u9ad8\u77e5\u540d\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/mastering-facebook-metrics\/\" rel=\"noreferrer noopener\">\u5206\u6790 Facebook \u6307\u6807<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/content-creation-for-facebook\/\" rel=\"noreferrer noopener\">\u4e3a Facebook \u521b\u5efa\u5185\u5bb9<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Facebook_Algorithm\"><\/span>\u5e38\u89c1\u95ee\u9898 - Facebook \u7b97\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1700582010753\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><span class=\"ez-toc-section\" id=\"How_often_does_Facebook_update_its_algorithm\"><\/span><strong>Facebook \u591a\u4e45\u66f4\u65b0\u4e00\u6b21\u7b97\u6cd5\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer\">\n\n<p><em>Facebook \u4e0d\u65ad\u8c03\u6574\u5176\u7b97\u6cd5\uff0c\u901a\u5e38\u6bcf\u5e74\u90fd\u4f1a\u5ba3\u5e03\u91cd\u5927\u66f4\u65b0\u3002<\/em><\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1700582053427\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><span class=\"ez-toc-section\" id=\"What_type_of_content_does_Facebooks_algorithm_favor\"><\/span><strong>Facebook \u7684\u7b97\u6cd5\u504f\u7231\u54ea\u7c7b\u5185\u5bb9\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer\">\n\n<p><em>Facebook \u559c\u6b22\u80fd\u4ea7\u751f\u6709\u610f\u4e49\u4e92\u52a8\u7684\u5185\u5bb9\uff0c\u5982\u5206\u4eab\u3001\u8bc4\u8bba\u548c\u771f\u5b9e\u53cd\u5e94\u3002<\/em><\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1700582067090\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><span class=\"ez-toc-section\" id=\"How_can_small_businesses_overcome_the_challenges_of_reduced_organic_reach\"><\/span><strong>\u5c0f\u578b\u4f01\u4e1a\u5982\u4f55\u514b\u670d\u6709\u673a\u4ea7\u54c1\u8986\u76d6\u7387\u4e0b\u964d\u7684\u6311\u6218\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer\">\n\n<p><em>\u5c0f\u578b\u4f01\u4e1a\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u521b\u5efa\u6781\u5177\u5438\u5f15\u529b\u7684\u5185\u5bb9\uff0c\u5229\u7528 Facebook \u7fa4\u7ec4\u548c\u793e\u533a\uff0c\u5e76\u8003\u8651\u6709\u9488\u5bf9\u6027\u7684\u4ed8\u8d39\u4fc3\u9500\u3002<\/em><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/%e8%84%b8%e4%b9%a6%e6%96%b0%e9%97%bb%e9%9d%a9%e5%91%bd\/\" rel=\"noreferrer noopener\">Facebook \u5bf9\u65b0\u95fb\u548c\u4fe1\u606f\u7684\u5f71\u54cd<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-%e7%a4%be%e5%8c%ba%e7%ae%a1%e7%90%86\/\" rel=\"noreferrer noopener\">Facebook \u793e\u533a\u7ba1\u7406<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-%e5%92%8c%e5%bd%b1%e5%93%8d%e8%80%85%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5\/\" rel=\"noreferrer noopener\">Facebook \u548c\u5f71\u54cd\u8005\u8425\u9500<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebooks-policy-changes\/\" rel=\"noreferrer noopener\">\u9a7e\u9a6d Facebook \u4e0d\u65ad\u53d8\u5316\u7684\u653f\u7b56<\/a><\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-&nbsp;<a target=\"_blank\" href=\"https:\/\/knowskit.com\/zh\/facebook-%e5%85%a8%e7%90%83%e5%bd%b1%e5%93%8d%e5%8a%9b\/\" rel=\"noreferrer noopener\">Facebook \u7684\u5168\u7403\u5f71\u54cd\u529b\u548c\u6587\u5316\u5f71\u54cd\u529b<\/a><\/p>\n\n\n\n<p>\u66f4\u591a\u53c2\u8003\u8d44\u6599\uff1a-<\/p>\n\n\n\n<p><a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/20563051231196898\" target=\"_blank\" rel=\"noopener\">https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/20563051231196898<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.nature.com\/articles\/d41586-023-02325-x\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nature.com\/articles\/d41586-023-02325-x<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook \u7b97\u6cd5\u7684\u6f14\u53d8 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