{"id":9866,"date":"2024-03-21T06:09:55","date_gmt":"2024-03-21T00:39:55","guid":{"rendered":"https:\/\/www.knowskit.com\/?p=9866"},"modified":"2024-03-21T06:09:59","modified_gmt":"2024-03-21T00:39:59","slug":"%e5%98%80%e5%97%92%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/knowskit.com\/zh\/%e5%98%80%e5%97%92%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5","title":{"rendered":"2024 \u5e74\uff0c5 \u79cd\u7206\u70b8\u6027\u7684 TikTok \u8425\u9500\u7b56\u7565\u5c06\u5927\u5e45\u63d0\u9ad8\u53c2\u4e0e\u5ea6"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok_Marketing_Strategies\"><\/span>TikTok \u8425\u9500\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/zh\/%e5%98%80%e5%97%92%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/#TikTok_Marketing_Strategies\" >TikTok \u8425\u9500\u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/zh\/%e5%98%80%e5%97%92%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/#Dive_Right_In\" >\u7acb\u5373\u6f5c\u5165<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/zh\/%e5%98%80%e5%97%92%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/#The_Secret_Sauce\" >\u79d8\u8bc0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/zh\/%e5%98%80%e5%97%92%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/#Metrics_That_Matter\" >\u91cd\u8981\u6307\u6807<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/zh\/%e5%98%80%e5%97%92%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/#Real_Talk\" >\u771f\u5b9e\u5bf9\u8bdd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knowskit.com\/zh\/%e5%98%80%e5%97%92%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/#Takeaway\" >\u5916\u5356<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dive_Right_In\"><\/span>\u7acb\u5373\u6f5c\u5165<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TikTok \u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u65f6\u5c1a\uff0c\u5b83\u8fd8\u662f\u54c1\u724c\u627e\u56de\u9b54\u529b\u7684\u5730\u65b9\u3002\u628a\u5b83\u60f3\u8c61\u6210\u73ed\u4e0a\u4eba\u4eba\u90fd\u60f3\u7ed3\u4ea4\u7684\u9177\u5c0f\u5b50\u3002\u8981\u60f3\u5728\u8fd9\u4e2a\u6e38\u620f\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5c31\u5fc5\u987b\u878d\u5165\u5176\u4e2d\u3002\u542c\u8d77\u6765\u50cf\u4e2a\u8c1c\u9898\uff0c\u5bf9\u5427\uff1f\u8ba9\u6211\u4eec\u4e00\u8d77\u6765\u89e3\u51b3\u5b83\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Secret_Sauce\"><\/span><strong>\u79d8\u8bc0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e58\u98ce\u7834\u6d6a<\/strong><\/h4>\n\n\n\n<p>\u6293\u4f4f\u6d41\u884c\u6807\u7b7e\u548c\u58f0\u97f3\u3002\u8fd9\u5c31\u50cf\u6293\u4f4f\u4e86\u6b63\u786e\u7684\u6d6a\u6f6e\uff1b\u505a\u597d\u8fd9\u4e00\u70b9\uff0c\u4f60\u5c31\u80fd\u76f4\u63a5\u9a76\u5411\u80fd\u89c1\u5ea6\u7684\u5f7c\u5cb8\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5341\u5927\u70ed\u95e8\u53c2\u4e0e\u6027\u6807\u7b7e<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u7b49\u7ea7<\/th><th>\u6807\u7b7e<\/th><th>\u5458\u989d\uff08\u767e\u4e07\uff09<\/th><th>\u8bf4\u660e<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>#rend<\/td><td>800<\/td><td>\u4e00\u822c\u8d8b\u52bf\u5185\u5bb9<\/td><\/tr><tr><td>2<\/td><td>#fyp<\/td><td>750<\/td><td>\u4e3a\u60a8\u7684\u7f51\u9875\u75c5\u6bd2\u5e0c\u671b\u8005<\/td><\/tr><tr><td>3<\/td><td>#comedy<\/td><td>700<\/td><td>\u5e7d\u9ed8\u98ce\u8da3\u7684\u5185\u5bb9<\/td><\/tr><tr><td>4<\/td><td>#dance<\/td><td>650<\/td><td>\u821e\u8e48\u6311\u6218\u548c\u89c6\u9891<\/td><\/tr><tr><td>5<\/td><td># \u6311\u6218\u8d5b<\/td><td>600<\/td><td>\u5404\u79cd\u6311\u6218<\/td><\/tr><tr><td>6<\/td><td>#music<\/td><td>550<\/td><td>\u4e0e\u97f3\u4e50\u6709\u5173\u7684\u5e16\u5b50<\/td><\/tr><tr><td>7<\/td><td>#diy<\/td><td>500<\/td><td>\u81ea\u5df1\u52a8\u624b\u548c\u624b\u5de5\u827a<\/td><\/tr><tr><td>8<\/td><td>#food<\/td><td>450<\/td><td>\u70f9\u996a\u548c\u98df\u7269\u5185\u5bb9<\/td><\/tr><tr><td>9<\/td><td>#beauty<\/td><td>400<\/td><td>\u7f8e\u5bb9\u548c\u5316\u5986\u6280\u5de7<\/td><\/tr><tr><td>10<\/td><td>#fitness<\/td><td>350<\/td><td>\u5065\u8eab\u548c\u953b\u70bc\u8ba1\u5212<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6562\u4e8e\u6311\u6218<\/strong><\/h4>\n\n\n\n<p>\u63d0\u51fa\u54c1\u724c\u6311\u6218\u3002\u8fd9\u5c31\u50cf\u5728\u6ee1\u5c4b\u5b50\u7684\u70df\u82b1\u4e2d\u70b9\u71c3\u706b\u82b1\u3002\u7ad9\u5728\u540e\u9762\uff0c\u770b\u5947\u8ff9\u53d1\u751f\u3002<\/p>\n\n\n\n<p>\u53e6\u8bf7\u9605\u8bfb\uff1a-<\/p>\n\n\n\n<p><a href=\"https:\/\/knowskit.com\/zh\/mastering-tiktok-algorithm\/\" data-type=\"link\" data-id=\"https:\/\/www.knowskit.com\/mastering-tiktok-algorithm\">\u63ed\u5f00 TikTok \u7b97\u6cd5\u7684\u79d8\u5bc6<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u7ed3\u4f34\u540c\u884c<\/strong><\/h4>\n\n\n\n<p>\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5408\u4f5c\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4f60\u8ba4\u8bc6\u8c01\uff0c\u800c\u662f\u8c01\u80fd\u5728\u62e5\u6324\u7684\u623f\u95f4\u91cc\u5927\u58f0\u558a\u51fa\u4f60\u7684\u540d\u5b57\uff0c\u8ba9\u4eba\u4eec\u4fa7\u76ee\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TikTok \u5f71\u54cd\u8005\u5408\u4f5c\u6210\u672c<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u8ffd\u968f\u8005\u6570\u91cf<\/th><th>\u6bcf\u4e2a\u5e16\u5b50\u7684\u5e73\u5747\u6210\u672c<\/th><th>\u53c2\u4e0e\u7387<\/th><\/tr><\/thead><tbody><tr><td>10K - 50K<\/td><td>$200 - $500<\/td><td>5%<\/td><\/tr><tr><td>50K - 100K<\/td><td>$500 - $1,000<\/td><td>4.5%<\/td><\/tr><tr><td>100K - 500K<\/td><td>$1,000 - $2,000<\/td><td>4%<\/td><\/tr><tr><td>500K - 1M<\/td><td>$2,000 - $5,000<\/td><td>3.5%<\/td><\/tr><tr><td>1M+<\/td><td>$5,000+<\/td><td>3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5e7f\u544a\u9b54\u672f<\/strong><\/h4>\n\n\n\n<p>\u4fee\u8865 TikTok \u5e7f\u544a\u3002\u628a\u5b83\u4eec\u5f53\u6210\u4f60\u7684\u79d8\u5bc6\u7279\u5de5\uff0c\u878d\u5165\u5176\u4e2d\uff0c\u7136\u540e \"\u7830 \"\u7684\u4e00\u58f0--\u4efb\u52a1\u5b8c\u6210\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6709\u6548\u7684 TikTok \u5e7f\u544a\u683c\u5f0f<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u683c\u5f0f<\/th><th>\u8bf4\u660e<\/th><th>\u5e73\u5747\u6210\u672c\uff08CPM\uff09<\/th><th>\u53c2\u4e0e\u7387<\/th><\/tr><\/thead><tbody><tr><td>\u5185\u9988\u5e7f\u544a<\/td><td>\u51fa\u73b0\u5728\u7528\u6237\u7684 \"\u4e3a\u60a8 \"\u9875\u9762<\/td><td>$10<\/td><td>1.5%<\/td><\/tr><tr><td>\u54c1\u724c\u63a5\u7ba1<\/td><td>\u5e94\u7528\u7a0b\u5e8f\u542f\u52a8\u65f6\u7684\u5168\u5c4f\u5e7f\u544a<\/td><td>$50<\/td><td>2.0%<\/td><\/tr><tr><td>\u9876\u90e8\u89c6\u56fe<\/td><td>3 \u79d2\u540e\u53d1\u5e03\u7b2c\u4e00\u6761\u4fe1\u606f<\/td><td>$60<\/td><td>2.5%<\/td><\/tr><tr><td>\u54c1\u724c\u6807\u7b7e<\/td><td>\u8d5e\u52a9\u6807\u7b7e\u6311\u6218<\/td><td>$100<\/td><td>3.0%<\/td><\/tr><tr><td>\u54c1\u724c\u6548\u5e94<\/td><td>\u81ea\u5b9a\u4e49 AR \u6ee4\u955c\u3001\u8d34\u7eb8<\/td><td>$150<\/td><td>3.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u9876\u5634<\/strong><\/h4>\n\n\n\n<p>\u4e0e\u542c\u4f17\u804a\u5929\u3002\u8fd9\u5c31\u50cf\u629b\u7403\uff0c\u5982\u679c\u4f60\u60f3\u628a\u7403\u629b\u56de\u53bb\uff0c\u5c31\u8981\u786e\u4fdd\u629b\u5f97\u597d\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TikTok \u4e0a\u53c2\u4e0e\u5ea6\u9ad8\u7684\u5185\u5bb9\u7c7b\u578b<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u4ee5\u5bd3\u6559\u4e8e\u4e50\u7684\u5f62\u5f0f\u5206\u4eab\u6709\u7528\u7684\u6280\u5de7\u6216\u4e8b\u5b9e<\/th><th>\u53c2\u4e0e\u7387<\/th><th>\u8bf4\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u7528\u6237\u9762\u4e34\u7684\u6311\u6218<\/td><td>3.5%<\/td><td>\u901a\u8fc7\u9f13\u52b1\u7528\u6237\u53c2\u4e0e\u54c1\u724c\u6311\u6218\u6765\u5438\u5f15\u7528\u6237<\/td><\/tr><tr><td>\u6559\u80b2<\/td><td>3.0%<\/td><td>\u4ee5\u5bd3\u6559\u4e8e\u4e50\u7684\u5f62\u5f0f\u5206\u4eab\u6709\u7528\u7684\u6280\u5de7\u6216\u4e8b\u5b9e<\/td><\/tr><tr><td>\u5e55\u540e\u82b1\u7d6e<\/td><td>2.8%<\/td><td>\u5c55\u793a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5236\u4f5c\u8fc7\u7a0b<\/td><\/tr><tr><td>\u5ba2\u6237\u611f\u8a00<\/td><td>2.5%<\/td><td>\u4ecb\u7ecd\u5ba2\u6237\u4f53\u9a8c\u548c\u8bc4\u8bba<\/td><\/tr><tr><td>\u6559\u7a0b<\/td><td>2.3%<\/td><td>\u63d0\u4f9b\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5206\u6b65\u6307\u5357<\/td><\/tr><tr><td>\u5e7d\u9ed8\u5c0f\u54c1<\/td><td>2.2%<\/td><td>\u7528\u559c\u5267\u5185\u5bb9\u5a31\u4e50\u7528\u6237<\/td><\/tr><tr><td>\u4ea7\u54c1\u6f14\u793a<\/td><td>2.0%<\/td><td>\u5c55\u793a\u5982\u4f55\u5728\u771f\u5b9e\u573a\u666f\u4e2d\u4f7f\u7528\u4ea7\u54c1<\/td><\/tr><tr><td>\u95ee\u7b54\u73af\u8282<\/td><td>1.8%<\/td><td>\u56de\u7b54\u89c2\u4f17\u63d0\u51fa\u7684\u5e38\u89c1\u95ee\u9898<\/td><\/tr><tr><td>\u73b0\u573a\u76f4\u64ad<\/td><td>1.5%<\/td><td>\u4e0e\u53d7\u4f17\u5b9e\u65f6\u4e92\u52a8<\/td><\/tr><tr><td>\u5408\u4f5c<\/td><td>1.4%<\/td><td>\u5c55\u793a\u4e0e\u5176\u4ed6 TikTok \u7528\u6237\u6216\u54c1\u724c\u5171\u540c\u521b\u4f5c\u7684\u5185\u5bb9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metrics_That_Matter\"><\/span><strong>\u91cd\u8981\u6307\u6807<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53c2\u4e0e\u7387\uff1a<\/strong> \u60a8\u7684\u638c\u58f0\u8868<\/li>\n\n\n\n<li><strong>\u89c2\u770b\u6b21\u6570<\/strong> \u6709\u591a\u5c11\u4eba\u9a7b\u8db3\u503e\u542c\uff1f<\/li>\n\n\n\n<li><strong>\u8ffd\u968f\u8005\u589e\u957f\uff1a<\/strong> \u4f60\u7684\u7c89\u4e1d\u56e2\u89c4\u6a21<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">TikTok \u6d3b\u52a8\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>KPI<\/th><th>\u8bf4\u660e<\/th><th>\u7406\u60f3\u76ee\u6807<\/th><\/tr><\/thead><tbody><tr><td>\u53c2\u4e0e\u7387<\/td><td>\u6309\u6d4f\u89c8\u6b21\u6570\u8ba1\u7b97\u7684\u8d5e\u6570\u3001\u8bc4\u8bba\u6570\u548c\u5206\u4eab\u6570<\/td><td>&gt;2%<\/td><\/tr><tr><td>\u67e5\u770b\u6b21\u6570<\/td><td>\u5185\u5bb9\u6536\u5230\u7684\u603b\u6d4f\u89c8\u91cf<\/td><td>\u589e\u957f\u8d8b\u52bf<\/td><\/tr><tr><td>\u8ffd\u968f\u8005\u589e\u957f<\/td><td>\u4e00\u6bb5\u65f6\u95f4\u5185\u8ffd\u968f\u8005\u7684\u589e\u52a0<\/td><td>&gt;5% \u6bcf\u6708<\/td><\/tr><tr><td>\u53c2\u4e0e\u6807\u7b7e\u6311\u6218<\/td><td>\u53c2\u4e0e\u54c1\u724c\u6311\u6218\u7684\u7528\u6237\u6570\u91cf<\/td><td>&gt;10,000<\/td><\/tr><tr><td>\u8f6c\u6362\u7387<\/td><td>\u6bcf\u6b21\u6d4f\u89c8\u6240\u91c7\u53d6\u7684\u884c\u52a8\uff08\u5982\u7f51\u7ad9\u8bbf\u95ee\u3001\u8d2d\u4e70\u7b49<\/td><td>&gt;1%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real_Talk\"><\/span><strong>\u771f\u5b9e\u5bf9\u8bdd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6807\u7b7e\u82f1\u96c4<\/strong><\/h4>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b\u53d1\u8d77\u4e00\u573a\u821e\u8e48\u6bd4\u8d5b\u3002\u7a81\u7136\u95f4\uff0c\u4f60\u4e0d\u4ec5\u662f\u4e00\u4e2a\u54c1\u724c\uff0c\u8fd8\u662f\u6d3e\u5bf9\u7684\u4e3b\u89d2\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5f71\u54cd\u529b<\/strong><\/h4>\n\n\n\n<p>\u53ea\u8981\u60a8\u7684\u54c1\u724c\u5f97\u5230\u4e86\u6709\u5f71\u54cd\u529b\u7684\u4eba\u7684\u8d5e\u7f8e\uff0c\u60a8\u7684\u54c1\u724c\u5c31\u4f1a\u5982\u864e\u6dfb\u7ffc\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span><strong>\u5916\u5356<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TikTok \u4e0d\u4ec5\u4ec5\u662f\u89c6\u9891\uff0c\u4e5f\u662f\u54c1\u724c\u63d2\u4e0a\u7fc5\u8180\u7684\u5730\u65b9\u3002\u56e0\u6b64\uff0c\u8bf7\u52a0\u5165\u8fdb\u6765\uff0c\u53d1\u6325\u521b\u610f\uff0c\u8ba9\u60a8\u7684\u54c1\u724c\u98de\u8d77\u6765\u3002\u8bb0\u4f4f\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u805a\u5149\u706f\u7684\u95ee\u9898\uff0c\u800c\u662f\u5728\u805a\u5149\u706f\u4e0b\u53d1\u5149\u53d1\u70ed\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u66f4\u591a\u53c2\u8003\u8d44\u6599\uff1a-<\/p>\n\n\n\n<p><a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-981-33-4183-8_4\" target=\"_blank\" rel=\"noopener\">https:\/\/link.springer.com\/chapter\/10.1007\/978-981-33-4183-8_4<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/dspace.mit.edu\/handle\/1721.1\/127010\" target=\"_blank\" rel=\"noopener\">https:\/\/dspace.mit.edu\/handle\/1721.1\/127010<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok \u8425\u9500\u7b56\u7565 \u76f4\u63a5\u8fdb\u5165 TikTok \u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u65f6\u5c1a\uff0c\u5b83\u8fd8\u662f\u54c1\u724c\u83b7\u5f97\u9b54\u529b\u7684\u5730\u65b9....<\/p>","protected":false},"author":1,"featured_media":9867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3791,3795],"tags":[5810,3488,4076],"class_list":["post-9866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-tiktok","tag-marketing-strategies","tag-social-media","tag-tiktok"],"taxonomy_info":{"category":[{"value":3791,"label":"Social 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