{"id":9922,"date":"2024-03-24T12:01:25","date_gmt":"2024-03-24T06:31:25","guid":{"rendered":"https:\/\/www.knowskit.com\/?p=9922"},"modified":"2024-06-20T03:27:44","modified_gmt":"2024-06-19T21:57:44","slug":"%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin","status":"publish","type":"post","link":"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin","title":{"rendered":"LinkedIn for B2B Marketing\uff1a\u8ba9\u4f60\u7684 B2B \u8425\u9500\u7a81\u98de\u731b\u8fdb\u7684\u6210\u719f\u7b56\u7565"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn_for_B2B_Marketing\"><\/span>\u9488\u5bf9 B2B \u8425\u9500\u7684 LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin\/#LinkedIn_for_B2B_Marketing\" >\u9488\u5bf9 B2B \u8425\u9500\u7684 LinkedIn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin\/#Why_LinkedIn_is_a_Goldmine\" >\u4e3a\u4ec0\u4e48\u8bf4 LinkedIn \u662f\u4e00\u5ea7\u91d1\u77ff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin\/#Getting_the_Basics_Right\" >\u505a\u597d\u57fa\u7840\u5de5\u4f5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin\/#Content_That_Captures_Minds\" >\u6293\u4f4f\u4eba\u5fc3\u7684\u5185\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin\/#LinkedIn_Ads_Not_Your_Regular_Billboard\" >LinkedIn \u5e7f\u544a\uff1a\u4e0d\u662f\u666e\u901a\u7684\u5e7f\u544a\u724c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin\/#The_Power_of_Personal_Touch\" >\u4e2a\u4eba\u63a5\u89e6\u7684\u529b\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin\/#Groups_Your_Think_Tank\" >\u5c0f\u7ec4\uff1a\u60a8\u7684\u667a\u56ca\u56e2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/knowskit.com\/zh\/%e7%94%a8%e4%ba%8e-b2b-%e8%90%a5%e9%94%80%e7%9a%84-linkedin\/#Measuring_Success_Beyond_Likes\" >\u8861\u91cf\u6210\u529f\uff1a\u8d85\u8d8a\u70b9\u8d5e<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_LinkedIn_is_a_Goldmine\"><\/span><strong>\u4e3a\u4ec0\u4e48\u8bf4 LinkedIn \u662f\u4e00\u5ea7\u91d1\u77ff<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u5728\u4e00\u4e2a\u4e13\u4e1a\u4eba\u58eb\u805a\u96c6\u7684\u5730\u65b9\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u53ef\u4ee5\u804a\u5929\uff0c\u8fd8\u53ef\u4ee5\u5efa\u7acb\u6709\u610f\u4e49\u7684\u8054\u7cfb\u3002\u8fd9\u5c31\u662f LinkedIn\u3002\u5b83\u4e0d\u662f\u666e\u901a\u7684\u793e\u4ea4\u7f51\u7edc\uff1b\u5b83\u662f\u4e00\u4e2a\u521b\u610f\u3001\u5408\u4f5c\u548c\u673a\u9047\u7684\u70ed\u95f9\u5e02\u573a\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e B2B \u8425\u9500\u4eba\u5458\u800c\u8a00\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn \u7528\u6237\u7edf\u8ba1\u6570\u636e<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u5e74\u9f84\u7ec4<\/th><th>\u7528\u6237\u767e\u5206\u6bd4<\/th><th>\u4e3b\u8981\u5174\u8da3<\/th><\/tr><\/thead><tbody><tr><td>18-24<\/td><td>24%<\/td><td>\u521d\u7ea7\u804c\u4f4d\u3001\u5b9e\u4e60<\/td><\/tr><tr><td>25-34<\/td><td>35%<\/td><td>\u804c\u4e1a\u53d1\u5c55\u3001\u5efa\u7acb\u8054\u7cfb<\/td><\/tr><tr><td>35-44<\/td><td>20%<\/td><td>\u884c\u4e1a\u89c1\u89e3\u3001\u9886\u5bfc\u89d2\u8272<\/td><\/tr><tr><td>45-54<\/td><td>10%<\/td><td>B2B \u670d\u52a1\u3001\u54a8\u8be2<\/td><\/tr><tr><td>55-64<\/td><td>7%<\/td><td>\u6267\u884c\u804c\u4f4d\uff0cB2B \u4ea7\u54c1<\/td><\/tr><tr><td>65+<\/td><td>4%<\/td><td>\u8463\u4e8b\u4f1a\u804c\u4f4d\uff0c\u6307\u5bfc<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/linkedin-advertising-essentials\/\">LinkedIn \u5e7f\u544a\u8981\u70b9<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/linkedin-%e7%a4%bc%e4%bb%aa%e5%92%8c%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5\/\">LinkedIn \u793c\u4eea\u4e0e\u6700\u4f73\u5b9e\u8df5<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e5%b0%86-linkedin-%e4%b8%8e%e5%85%b6%e4%bb%96%e8%90%a5%e9%94%80%e6%b8%a0%e9%81%93%e6%95%b4%e5%90%88\/\">\u5c06 LinkedIn \u4e0e\u5176\u4ed6\u8425\u9500\u6e20\u9053\u6574\u5408<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_the_Basics_Right\"><\/span><strong>\u505a\u597d\u57fa\u7840\u5de5\u4f5c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u786e\u4fdd\u4f60\u7684 LinkedIn \u4e2a\u4eba\u8d44\u6599\u548c\u516c\u53f8\u9875\u9762\u4e0d\u4ec5\u586b\u5199\u5b8c\u6574\uff0c\u800c\u4e14\u7ecf\u8fc7\u7cbe\u5fc3\u6253\u78e8\uff0c\u71a0\u71a0\u751f\u8f89\u3002\u8fd9\u5c31\u597d\u6bd4\u53c2\u52a0\u4e13\u4e1a\u805a\u4f1a\u65f6\u8981\u7a7f\u6234\u6574\u9f50\u3002\u4f60\u4e0d\u4f1a\u7a7f\u62d6\u978b\u5427\uff1f\u540c\u6837\u7684\u9053\u7406\u4e5f\u9002\u7528\u4e8e\u6b64\u3002\u8ba9\u4f60\u7684\u6570\u5b57\u5f62\u8c61\u66f4\u6709\u4ef7\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_That_Captures_Minds\"><\/span><strong>\u6293\u4f4f\u4eba\u5fc3\u7684\u5185\u5bb9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5206\u4eab\u667a\u6167<\/strong><\/h4>\n\n\n\n<p>\u4e8b\u5b9e\u3001\u89c1\u89e3\u3001\u6545\u4e8b--\u5206\u4eab\u8fd9\u4e9b\u7470\u5b9d\u3002\u4f46\u6700\u91cd\u8981\u7684\u662f\uff1a\u4e0d\u8981\u53ea\u662f\u5e7f\u64ad\uff1b\u8981\u53c2\u4e0e\u8fdb\u6765\u3002\u63d0\u51fa\u95ee\u9898\uff0c\u8c03\u4f83\u4e00\u4e0b\uff0c\u5f15\u8d77\u8bdd\u9898\u3002\u8fd9\u5c31\u597d\u6bd4\u662f\u6d3e\u5bf9\u7684\u4e3b\u89d2\uff0c\u53ea\u4e0d\u8fc7\u662f\u7a7f\u7740\u897f\u88c5\uff0c\u62ff\u7740\u6709\u6d1e\u5bdf\u529b\u7684\u56fe\u8868\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u7784\u51c6\u76ee\u6807\uff1a\u72d9\u51fb\u65b9\u6cd5<\/strong><\/h4>\n\n\n\n<p>LinkedIn \u7684\u5b9a\u4f4d\u5de5\u5177\u662f\u4f60\u6700\u597d\u7684\u670b\u53cb\u3002\u60f3\u8c61\u4e00\u4e0b\uff1a\u4f60\u662f\u4e92\u8054\u7f51\u5e7f\u88a4\u8352\u91ce\u4e2d\u7684\u4e00\u540d\u72d9\u51fb\u624b\u3002\u4f60\u7684\u6b66\u5668\u662f\u4ec0\u4e48\uff1f\u7cbe\u51c6\u5b9a\u4f4d\u3002\u7784\u51c6\u5177\u4f53\u7684\u804c\u4f4d\u3001\u884c\u4e1a\u548c\u516c\u53f8\u89c4\u6a21\u3002\u8fd9\u6837\uff0c\u4f60\u5c31\u4e0d\u4f1a\u76f2\u76ee\u5c04\u51fb\u4e86\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn \u4e0a\u8868\u73b0\u6700\u597d\u7684\u5185\u5bb9\u7c7b\u578b<\/strong> <\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u5185\u5bb9\u7c7b\u578b<\/th><th>\u53c2\u4e0e\u7387<\/th><th>\u6700\u4f73\u4f7f\u7528\u6848\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>\u601d\u60f3\u5f15\u9886<\/td><td>\u9ad8<\/td><td>\u6811\u7acb\u884c\u4e1a\u6743\u5a01<\/td><\/tr><tr><td>\u884c\u4e1a\u65b0\u95fb<\/td><td>\u4e2d\u578b<\/td><td>\u968f\u65f6\u5411\u53d7\u4f17\u901a\u62a5\u60c5\u51b5<\/td><\/tr><tr><td>\u516c\u53f8\u66f4\u65b0<\/td><td>\u4f4e-\u4e2d<\/td><td>\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6<\/td><\/tr><tr><td>\u6559\u80b2\u804c\u4f4d<\/td><td>\u9ad8<\/td><td>\u63d0\u4f9b\u4ef7\u503c\u3001\u6559\u5b66<\/td><\/tr><tr><td>\u6848\u4f8b\u7814\u7a76<\/td><td>\u9ad8<\/td><td>\u5c55\u793a\u6210\u529f\u6848\u4f8b<\/td><\/tr><tr><td>\u4fe1\u606f\u56fe\u8868<\/td><td>\u4e2d-\u9ad8<\/td><td>\u53ef\u89c6\u5316\u6570\u636e\u5171\u4eab<\/td><\/tr><tr><td>\u89c6\u9891<\/td><td>\u9ad8<\/td><td>\u8bb2\u6545\u4e8b\u3001\u4ea7\u54c1\u6f14\u793a<\/td><\/tr><tr><td>\u6c11\u610f\u6d4b\u9a8c\u548c\u8c03\u67e5<\/td><td>\u4e2d\u578b<\/td><td>\u5438\u5f15\u548c\u4e86\u89e3\u53d7\u4f17<\/td><\/tr><tr><td>\u6587\u7ae0\/\u535a\u5ba2<\/td><td>\u4e2d-\u9ad8<\/td><td>\u6df1\u5165\u63a2\u8ba8\u4e3b\u9898<\/td><\/tr><tr><td>\u62db\u8058\u516c\u544a<\/td><td>\u4f4e<\/td><td>\u62db\u8058\u3001\u516c\u53f8\u53d1\u5c55<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e5%9c%a8-linkedin-%e4%b8%8a%e5%bb%ba%e7%ab%8b%e5%92%8c%e7%ae%a1%e7%90%86%e5%85%ac%e5%8f%b8%e9%a1%b5%e9%9d%a2\/\">\u5728 LinkedIn \u4e0a\u5efa\u7acb\u548c\u7ba1\u7406\u516c\u53f8\u9875\u9762<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e5%9c%a8-linkedin-%e4%b8%8a%e6%b1%82%e8%81%8c%e5%92%8c%e6%8b%9b%e8%81%98\/\">\u5728 LinkedIn \u4e0a\u6c42\u804c\u548c\u62db\u8058<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/linkedin-%e5%ad%a6%e4%b9%a0%e5%92%8c%e8%81%8c%e4%b8%9a%e5%8f%91%e5%b1%95\/\">LinkedIn \u5b66\u4e60\u4e0e\u804c\u4e1a\u53d1\u5c55<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn_Ads_Not_Your_Regular_Billboard\"><\/span><strong>LinkedIn \u5e7f\u544a\uff1a\u4e0d\u662f\u666e\u901a\u7684\u5e7f\u544a\u724c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u628a LinkedIn \u5e7f\u544a\u60f3\u8c61\u6210\u5149\u9c9c\u4eae\u4e3d\u7684\u6742\u5fd7\u4e0a\u90a3\u4e9b\u9ad8\u9ad8\u5728\u4e0a\u7684\u4eba\uff0c\u4f46\u5b83\u4eec\u66f4\u806a\u660e\u3002\u4ed6\u4eec\u77e5\u9053\u8be5\u5411\u8c01\u5c55\u793a\u81ea\u5df1\u3002\u5c1d\u8bd5\u4e0d\u540c\u7684\u683c\u5f0f\u3002\u6709\u65f6\uff0c\u4e00\u6761\u7cbe\u5fc3\u5236\u4f5c\u7684\u4fe1\u606f\u6bd4\u516c\u5f00\u53d1\u5e03\u7684\u4fe1\u606f\u66f4\u5bb9\u6613\u8fdb\u5165 DM\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn \u5e7f\u544a\u5f62\u5f0f\u53ca\u5176\u6548\u679c<\/strong> <\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u5e7f\u544a\u683c\u5f0f<\/th><th>\u5e73\u5747\u70b9\u51fb\u7387\uff08CTR\uff09<\/th><th>\u6700\u9002\u5408<\/th><\/tr><\/thead><tbody><tr><td>\u8d5e\u52a9\u5185\u5bb9<\/td><td>0.44%<\/td><td>\u54c1\u724c\u610f\u8bc6\u3001\u5185\u5bb9\u63a8\u5e7f<\/td><\/tr><tr><td>\u7559\u8a00\u5e7f\u544a<\/td><td>0.85%<\/td><td>\u76f4\u63a5\u53c2\u4e0e\u3001\u521b\u9020\u5546\u673a<\/td><\/tr><tr><td>\u52a8\u6001\u5e7f\u544a<\/td><td>0.35%<\/td><td>\u4e2a\u6027\u5316\u5e7f\u544a\u3001\u804c\u4f4d\u5217\u8868<\/td><\/tr><tr><td>\u6587\u5b57\u5e7f\u544a<\/td><td>0.22%<\/td><td>\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\u8986\u76d6\u8303\u56f4\u3001\u6d41\u91cf<\/td><\/tr><tr><td>\u89c6\u9891\u5e7f\u544a<\/td><td>0.8%<\/td><td>\u53c2\u4e0e, \u8bb2\u6545\u4e8b<\/td><\/tr><tr><td>\u65cb\u8f6c\u6728\u9a6c\u5e7f\u544a<\/td><td>0.5%<\/td><td>\u591a\u5143\u6545\u4e8b\uff0c\u4ea7\u54c1\u5c55\u793a<\/td><\/tr><tr><td>\u7ebf\u7d22\u751f\u6210\u8868\u5355<\/td><td>0.13% \u8f6c\u6362\u7387<\/td><td>\u7ebf\u7d22\u6355\u6349\u3001\u6d3b\u52a8\u6ce8\u518c<\/td><\/tr><tr><td>\u663e\u793a\u5e7f\u544a<\/td><td>0.025%<\/td><td>\u9ad8\u80fd\u89c1\u5ea6\u3001\u54c1\u724c<\/td><\/tr><tr><td>\u6d3b\u52a8\u5e7f\u544a<\/td><td>0.73%<\/td><td>\u6d3b\u52a8\u63a8\u5e7f\u3001\u4fc3\u8fdb\u6ce8\u518c<\/td><\/tr><tr><td>\u6c11\u610f\u8c03\u67e5\u5e7f\u544a<\/td><td>0.4%<\/td><td>\u53d7\u4f17\u53c2\u4e0e\u3001\u6d1e\u5bdf\u529b\u6536\u96c6<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Power_of_Personal_Touch\"><\/span><strong>\u4e2a\u4eba\u63a5\u89e6\u7684\u529b\u91cf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9f13\u52b1\u4f60\u7684\u56e2\u961f\u6d3b\u8dc3\u5728 LinkedIn \u4e0a\u3002\u8fd9\u5c31\u597d\u6bd4\u4ed6\u4eec\u6bcf\u4e2a\u4eba\u90fd\u662f\u4e00\u5ea7\u706f\u5854\uff0c\u4e3a\u4f60\u7684\u54c1\u724c\u5438\u5f15\u66f4\u591a\u5173\u6ce8\u3002\u4ed6\u4eec\u7684\u6bcf\u4e00\u4e2a\u8d5e\u3001\u6bcf\u4e00\u6b21\u5206\u4eab\u3001\u6bcf\u4e00\u6761\u8bc4\u8bba\u90fd\u4f1a\u4e3a\u60a8\u7684\u516c\u53f8\u5e26\u6765\u4fe1\u53f7\u63d0\u5347\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e5%88%a9%e7%94%a8-linkedin-%e5%b0%8f%e7%bb%84%e4%bf%83%e8%bf%9b%e4%b8%93%e4%b8%9a%e5%8f%91%e5%b1%95\/\">\u5229\u7528 LinkedIn \u5c0f\u7ec4\u4fc3\u8fdb\u804c\u4e1a\u53d1\u5c55<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/linkedin-%e5%88%86%e6%9e%90%e5%92%8c%e6%8c%87%e6%a0%87\/\">LinkedIn \u5206\u6790\u548c\u6307\u6807<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/linkedin-%e6%8e%a8%e8%8d%90%e5%92%8c%e8%ae%a4%e5%8f%af\/\">LinkedIn\u63a8\u8350\u548c\u8ba4\u53ef\u7684\u5f71\u54cd<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Groups_Your_Think_Tank\"><\/span><strong>\u5c0f\u7ec4\uff1a\u60a8\u7684\u667a\u56ca\u56e2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u52a0\u5165\u7fa4\u7ec4\u3002\u4f46\u4e0d\u8981\u53ea\u662f\u6f5c\u4f0f\uff0c\u800c\u662f\u8981\u53c2\u4e0e\u5176\u4e2d\u3002\u63d0\u4f9b\u5efa\u8bae\uff0c\u5206\u4eab\u6b22\u7b11\uff0c\u6709\u65f6\u53ea\u662f\u503e\u542c\u3002\u8fd9\u5c31\u50cf\u52a0\u5165\u4e00\u4e2a\u667a\u56ca\u56e2\uff0c\u6bcf\u4e2a\u4eba\u7684\u8d21\u732e\u90fd\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_Success_Beyond_Likes\"><\/span><strong>\u8861\u91cf\u6210\u529f\uff1a\u8d85\u8d8a\u70b9\u8d5e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6df1\u5165\u5206\u6790\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u7ad6\u8d77\u5927\u62c7\u6307\u7684\u6570\u91cf\u3002\u800c\u662f\u8981\u4e86\u89e3\u662f\u4ec0\u4e48\u8ba9\u53d7\u4f17\u5fc3\u52a8\u3002\u8c03\u6574\u3001\u5b8c\u5584\uff0c\u6709\u65f6\u8fd8\u9700\u8981\u8f6c\u5411\u3002\u5173\u952e\u5728\u4e8e\u4e0d\u65ad\u5b66\u4e60\u548c\u53d1\u5c55\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn \u5206\u6790\u6307\u6807<\/strong> <\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u516c\u5236<\/th><th>\u8bf4\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u5370\u8c61<\/td><td>\u5185\u5bb9\u88ab\u6d4f\u89c8\u7684\u6b21\u6570<\/td><\/tr><tr><td>\u70b9\u51fb\u6b21\u6570<\/td><td>\u5185\u5bb9\u6216\u5e7f\u544a\u7684\u70b9\u51fb\u6b21\u6570<\/td><\/tr><tr><td>\u53c2\u4e0e\u7387<\/td><td>\u70b9\u51fb + \u4e92\u52a8 + \u5173\u6ce8 + \u5206\u4eab\u9664\u4ee5\u5370\u8c61\u5206<\/td><\/tr><tr><td>\u5173\u6ce8<\/td><td>\u901a\u8fc7\u5185\u5bb9\u6216\u5e7f\u544a\u83b7\u5f97\u65b0\u7c89\u4e1d<\/td><\/tr><tr><td>\u53cd\u5e94<\/td><td>\u5bf9\u5185\u5bb9\u7684\u8d5e\u3001\u7231\u3001\u89c1\u89e3\u7b49\u53cd\u5e94<\/td><\/tr><tr><td>\u8bc4\u8bba<\/td><td>\u5bf9\u5185\u5bb9\u7684\u8bc4\u8bba\u6570\u91cf<\/td><\/tr><tr><td>\u80a1\u4efd<\/td><td>\u5185\u5bb9\u88ab\u5206\u4eab\u7684\u6b21\u6570<\/td><\/tr><tr><td>\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8868\u5355<\/td><td>\u901a\u8fc7 LinkedIn \u6f5c\u5728\u5ba2\u6237\u8868\u5355\u6536\u96c6\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf<\/td><\/tr><tr><td>\u89c6\u9891\u6d4f\u89c8\u91cf<\/td><td>\u89c6\u9891\u5185\u5bb9\u7684\u89c2\u770b\u6b21\u6570<\/td><\/tr><tr><td>\u7f51\u7ad9\u8bbf\u95ee\u91cf<\/td><td>\u4ece LinkedIn \u8fdb\u5165\u7f51\u7ad9\u7684\u6d41\u91cf<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/linkedin-%e7%9a%84%e6%bc%94%e5%8f%98\/\">LinkedIn \u7684\u6f14\u53d8<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e9%93%be%e6%8e%a5%e7%bd%91%e7%bb%9c-2\/\">\u5728 LinkedIn \u4e0a\u5efa\u7acb\u8054\u7cfb\uff1a\u8ba9\u4f60\u7684 LinkedIn \u793e\u4ea4\u7f51\u7edc\u98de\u901f\u53d1\u5c55\u7684 10 \u9879\u6709\u529b\u7b56\u7565<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/linkedin-in-personal-branding\/\">\u4e2a\u4eba\u54c1\u724c\u4e2d\u7684 LinkedIn<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/linkedin-%e5%86%85%e5%ae%b9%e7%ad%96%e7%95%a5\/\">7 \u79cd\u884c\u4e4b\u6709\u6548\u7684 LinkedIn \u5185\u5bb9\u7b56\u7565<\/a><\/li>\n\n\n\n<li>\u53e6\u8bf7\u9605\u8bfb\uff1a- <a href=\"https:\/\/knowskit.com\/zh\/%e4%bc%98%e5%8c%96-linkedin-%e7%ae%80%e4%bb%8b%ef%bc%8c%e4%bf%83%e8%bf%9b%e8%81%8c%e4%b8%9a%e5%8f%91%e5%b1%95\/\">\u4f18\u5316 LinkedIn \u7b80\u4ecb\uff0c\u4fc3\u8fdb\u804c\u4e1a\u53d1\u5c55<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u66f4\u591a\u53c2\u8003\u8d44\u6599\uff1a-<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ingentaconnect.com\/content\/westburn\/jcb\/2012\/00000011\/00000002\/art00002\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ingentaconnect.com\/content\/westburn\/jcb\/2012\/00000011\/00000002\/art00002<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296322008530\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296322008530<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-02-2020-0078\/full\/html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-02-2020-0078\/full\/html<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>LinkedIn for B2B Marketing \u4e3a\u4ec0\u4e48 LinkedIn \u662f\u4e00\u5ea7\u91d1\u77ff \u60f3\u8c61\u4e00\u4e0b\uff0c\u5728\u4e00\u4e2a\u4e13\u4e1a\u4eba\u58eb\u805a\u96c6\u7684\u5730\u65b9\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u53ef\u4ee5...<\/p>","protected":false},"author":1,"featured_media":9924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3791,3794],"tags":[5980,4082],"class_list":["post-9922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-linkedin","tag-b2b-marketing","tag-linkedin"],"taxonomy_info":{"category":[{"value":3791,"label":"Social Media"},{"value":3794,"label":"Linkedin"}],"post_tag":[{"value":5980,"label":"B2B Marketing"},{"value":4082,"label":"LinkedIn"}]},"featured_image_src_large":["https:\/\/knowskit.com\/wp-content\/uploads\/2024\/03\/LinkedIn-for-B2B-Marketing-1024x576.png",1024,576,true],"author_info":{"display_name":"Knows Kit","author_link":"https:\/\/knowskit.com\/zh\/author\/knowskit"},"comment_info":0,"category_info":[{"term_id":3791,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":3791,"taxonomy":"category","description":"Latest updates, growth hacks, and strategies for effective use of social media platforms like Facebook, Instagram, and Twitter.","parent":0,"count":123,"filter":"raw","cat_ID":3791,"category_count":123,"category_description":"Latest updates, growth hacks, and strategies for effective use of social media platforms like Facebook, Instagram, and Twitter.","cat_name":"Social Media","category_nicename":"social-media","category_parent":0},{"term_id":3794,"name":"Linkedin","slug":"linkedin","term_group":0,"term_taxonomy_id":3794,"taxonomy":"category","description":"Professional tips for optimizing LinkedIn profiles, networking effectively, and leveraging LinkedIn for career opportunities.","parent":3791,"count":15,"filter":"raw","cat_ID":3794,"category_count":15,"category_description":"Professional tips for optimizing LinkedIn profiles, networking effectively, and leveraging LinkedIn for career opportunities.","cat_name":"Linkedin","category_nicename":"linkedin","category_parent":3791}],"tag_info":[{"term_id":5980,"name":"B2B Marketing","slug":"b2b-marketing","term_group":0,"term_taxonomy_id":5980,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":4082,"name":"LinkedIn","slug":"linkedin","term_group":0,"term_taxonomy_id":4082,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/posts\/9922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/comments?post=9922"}],"version-history":[{"count":0,"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/posts\/9922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/media\/9924"}],"wp:attachment":[{"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/media?parent=9922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/categories?post=9922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knowskit.com\/zh\/wp-json\/wp\/v2\/tags?post=9922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}