YouTube For Business And Corporate Use: Proven Strategies In 2024.

Table des matières

YouTube pour les entreprises

Hey folks! So, you’re curious about using YouTube for more than just procrastination? Smart move. With a sea of viewers (we’re talking billions) and as the go-to spot for video searches, YouTube’s a goldmine for businesses aiming to catch some eyes. Videos get shared a ton, making them the MVPs of online content.

Mise en place de votre chaîne YouTube

Rolling up your sleeves yet? Here’s the lowdown on starting:

Get a Google Account: Step one, because no Google account, no YouTube channel.
Channel Creation: Pick a name that snaps, crackles, and pops. Your business name or something snazzy works.
Make it Snazzy: Throw in a cool profile pic, a banner that screams “look at me,” and a bio that tells your story.
Keywords are Your Besties: YouTube’s all about finding stuff. Use the right keywords to make sure folks find you.

Quick Tip: Keep your channel’s look consistent with your brand. It’s like wearing a suit that fits just right.

Liste de contrôle pour le référencement sur YouTube

Task	Description	Niveau d'impact
Keyword Research	Identifying popular keywords related to your content	Haut
Include Keywords in Title	Placing main keywords in the video title	Haut
Optimize Video Description	Using keywords and relevant links in the first 100 words	Moyen
Tags	Adding relevant keywords as tags for the video	Moyen
Vignettes personnalisées	Creating engaging thumbnails with clear visuals	Haut
Utiliser des sous-titres codés	Adding subtitles and captions to include additional keywords	Moyen
Engage in the First 24 Hours	Encouraging comments and likes within the first 24 hours of publishing	Haut
Create Playlists	Grouping videos into playlists with keyword-rich descriptions	Moyen
Mots-clés du canal	Adding relevant keywords to your channel description	Moyen
Promote on Social Media	Sharing your video across social media platforms	Haut

YouTube pour les entreprises

Le contenu est roi

Alright, you’ve set the stage. Now, what? Content, my friends, is where the magic happens. Think:

How-tos and Tutorials: Be the guru they need.
Product Show-and-Tells: Let your products do the flirting.
Happy Customer Chats: Nothing beats word-of-mouth.
Peek Behind the Curtain: Everyone loves a backstage pass.

The aim? Be useful, be entertaining, or be the day’s bright spot.

Rang	Video Type	Description	Average Engagement Rate
1	How-to Videos	Tutorials and guides related to your product/service	Haut
2	Product Demos	Showcasing the features and benefits of a product	Medium to High
3	Testimonials	Reviews and stories from satisfied customers	Moyen
4	Company Culture	Behind-the-scenes look at the company	Medium to High
5	Webinars	Educational sessions on relevant topics	Haut
6	Expert Interviews	Conversations with industry leaders	Moyen
7	Event Highlights	Coverage of corporate events or conferences	Moyen
8	FAQ Sessions	Answers to common customer questions	Medium to High
9	News and Updates	Announcements about the business	Moyen
10	Animated Explainers	Using animations to explain concepts or products	Haut

Talking and Watching

Uploading videos isn’t the endgame. You gotta mingle and know what’s clicking. Reply to comments, make your audience feel at home, and keep an eye on those analytics like a hawk. YouTube’s not just about talking; it’s about listening and tweaking your strategy based on what you hear.

Going Pro

Feeling adventurous? Let’s notch it up.

Benefits of YouTube Advertising for Businesses

Bénéfice	Description
Portée ciblée	Ads can be targeted by demographics, interests, and viewing habits
Engagement élevé	Videos have a higher engagement rate compared to other ad formats
Measurable Performance	Detailed analytics to track ad performance and ROI
Visibilité accrue	Ads can appear before videos, in search results, or on the YouTube homepage
Rapport coût-efficacité	Pay only when someone watches at least 30 seconds or interacts with your ad
Brand Awareness	Helps in building brand presence and recognition
Stimuler le trafic sur le site web	Direct viewers to your website with clickable ads
Analyse de l'audience	Gain insights into audience preferences and behaviors
Boosts Content Discovery	Helps new audiences discover your content
Supports Retargeting	Reach viewers based on their past interactions with your videos or channel

YouTube pour les entreprises

À lire aussi:- Monétisation sur YouTube

Work with Influencers

Think of it as making new friends who can introduce you to their friends. It’s networking, but cooler.

Play with YouTube Ads

Ads are your billboards in the digital sky. Aim well, and your message will land in the right laps.

Go Live

Nothing beats the thrill of live video. It’s raw, real, and ridiculously engaging.

Think Mobile

Phones are where it’s at, so make sure your content looks fab on those small screens.

Mélangez-les

Variety’s the spice of life—and YouTube channels. Keep it fresh, and your viewers will keep coming back for more.

À lire aussi:- Créer une communauté YouTube

Engaging Your Tribe

Let’s chat about making friends and influencing people on YouTube:

Parlez-en : Comments are gold. Answer them, laugh with them, be there.
Use All the Tools: End screens, cards, playlists—YouTube’s got tools that can help your videos stick like glue.
Keep an Eye on the Prize: Analytics aren’t just numbers; they’re the roadmap to what your viewers love.

Key YouTube Metrics for Businesses

Métrique	Description	Pourquoi c'est important
View Count	The total number of times a video has been watched	Indicates overall popularity
L'heure de la montre	Total amount of time viewers have spent watching a video	Affects video visibility in search and recommendations
Taux d'engagement	Likes, comments, shares relative to view count	Measures viewer interaction
Taux de clics (CTR)	Percentage of people who click on your video after seeing the thumbnail	Indicates effectiveness of video titles and thumbnails
Fidélisation du public	Percentage of the video watched by viewers	Helps understand at what point viewers drop off
Subscribers Gained	Number of subscribers added from a video	Indicates video’s effectiveness in building your channel
Sources de trafic	Where viewers found your video	Useful for tailoring promotion strategy
Données démographiques	Viewer characteristics such as age, gender, and location	Helps tailor content to target audience
Devices	Types of devices used to watch the video	Ensures content is optimized for all viewing platforms
Peak Live Viewers	Highest number of concurrent viewers on a live video	Measures live video’s reach and engagement

YouTube pour les entreprises

À lire aussi:- Publicité et marketing sur YouTube

In a Nutshell: YouTube for Business and Corporate Use

Jumping into YouTube for your business is like starting a band. You’ve got to find your groove, engage with your fans, and keep the hits coming. Stay true, stay consistent, and use every trick in the book to make your channel the place to be.

Pour plus de références:-

https://link.springer.com/article/10.1057/s41299-017-0021-8

https://link.springer.com/article/10.1007/s11135-013-9910-9

https://www.tandfonline.com/doi/full/10.1080/09638180.2022.2084759